Development of the Sales Function in Banking
John Cheese
(The International Management Centre from Buckingham England)
183
Abstract
This article reviews the acceptance of selling and the introduction of sales management within the UK clearing banks. It discusses approaches for the organisation and management of the sales function, the identification of sales training needs and their satisfaction through a combination of external and internal resources.
Keywords
Citation
Cheese, J. (1983), "Development of the Sales Function in Banking", International Journal of Bank Marketing, Vol. 1 No. 2, pp. 18-26. https://doi.org/10.1108/eb010722
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited