Achievement

, 22–23

Affection

, 32

Agenda Setting

, 45

Agenda Surfing. See Agenda Setting

Ambassadors

, 118

Appreciation

, 104, 105–106

Appreciative inquiry (AI)

, 161–165

Aspirational talk

, 41

Assertiveness, clear language, positivity model (ACP model)

, 205–207

Assertiveness (A)

, 203

Association of Pension Funds

, 184

Attention

, 47

Attitudes

, 23

Average variance extracted values (AVE values)

, 82

Behavioural flexibility

, 203–204

Being love (B-love)

, 14–15

Benevolence

, 59, 64–65

Blindfolding procedure

, 87

Boundary spanning

, 171

Brand

advocate

, 117–118

ambassador

, 117–118

evangelists

, 117–118

testimonials

, 117–118

values

, 24

worlds

, 46

Brand love

, 6

relationship marketing research on

, 6–8

Business reality

, 161–165

Business Source Complete database

, 120

Case studies

, 179

Charity projects

, 44

Clarity of language (C)

, 203

Coconstructed leadership

, 99, 100–103

communication behaviour on ISM

, 108–109

Commitment

, 7, 13

relationship management research on

, 8–9

Communal relationships

, 15

Communication. See also Strategic communication

, 59–60, 66

activities

, 22, 32–33

competences

, 203–205

consultants

, 138

departments

, 121–128

effectiveness

, 31

engagement

, 9

findings

, 176–178

literature review

, 171–174

management’s societal contribution

, 171–173

managers

, 138

method

, 174–176

objectives

, 23

practitioners

, 116, 170

professionals

, 124–128, 144–145

recommendations

, 178

and relationship management

, 170

Communication, options, alternatives, standards and trust (COAST)

, 204

Communication and Mass Media Complete database

, 120

Communicative acts

communicative leadership as

, 111–112

formal leadership

, 104, 105–106

peer leadership

, 107, 110–111

Communicative leaders

, 97

Communicative leadership

, 94, 97–98, 99, 100–102, 109–111

as coconstructive communicative acts

, 104–107

as communicative acts

, 111–112

roles on ISM

, 103–104, 112

Communicative organization

, 116–117

Companionate love

, 7–8, 11–12

Competence

, 58–59, 64–65

Complete love

, 7–8, 11–12

Composite reliability (CR)

, 82

Confidence

, 60, 64–65

Congruence

, 27

Consultation

, 202

Consumer-oriented CSR communication

, 185–186

Consumers’ love for organizations

, 6–9

relationship management research on intimacy, passion and commitment

, 8–9

relationship marketing research on brand love

, 6–8

Consummate love

, 7–8, 11–12

Content

, 38

Control

, 32

Corporate ambassadors

, 116–118, 124–128

findings from interdisciplinary literature review

, 121–124

implications for practice

, 130

limitations

, 129–130

methodological approach

, 120–121

results of empirical study

, 124–128

theoretical perspectives on employees as communicators

, 117–119

Corporate communication

, 116, 117

Corporate greenwashing

, 5

Corporate influencer

, 118

Corporate or brand identity

, 24

Corporate or brand image

, 24

Corporate responsibility

, 48

Crisis communication

, 9

studies

, 17

Critical engagement with study material

, 179

Croatia

financial and retirement literacy levels in

, 188–189

pension fund system in

, 187–188

Croatian National Bank (CNB)

, 185

Croatian pension funds

, 184

Cronbach’s alpha

, 82

Cross-industry perspective

, 138–139

Cultural

competence

, 170

diversity

, 170

intermediaries

, 171–172

sensitivity

, 170–171, 177–178

Culturally sensitive communication

management education

, 173–174

practitioners

, 172

Dance

, 156

Dancing CEO

, 157, 159, 165

case description

, 157–159

conceptual clarifications

, 161–165

reactions

, 158–159

reputational impact and future expectations

, 165–166

theoretical framework

, 160–161

Danish media

, 159

Decision-making

, 104–106

Decoupling

, 38–39, 41, 46–49

Deficiency love (D-love)

, 14–15

Delegated listening

, 104, 105–106

Dependability

, 58

Dialogic engagement

, 5

Dialogue theory

, 15

Discredibility

, 60–61, 65

Discursive leadership

, 96–97

Distrust

, 65

quantifying

, 60–61

Doctor–patient communication relation

, 202–203

Dramaturgical understanding of strategic communication

, 165

Education

, 185

consumer-oriented CSR communication

, 185–186

financial and retirement literacy levels in Croatia

, 188–189

pension fund system in Croatia

, 187–188

project description and results

, 189–197

as tool of strategic communication in raising financial literacy

, 186–187

Effective CSR communication

, 186

Elaboration Likelihood Model

, 23

Emotional engagement

, 9

Emotionalization

, 48

Emotions in stakeholder relations

, 9

Employee(s)

engagement

, 75–77, 81, 94, 121–124

happiness

, 76

speaking for organizations

, 121–124

Employer branding

, 141

Engagement

, 112

Escape

, 32

Ethical communication and relationship management

, 177

Ethical public relations

, 15

European Communication Monitor (ECM)

, 138

Exclamation

, 62–64

Expectancy motivation theory

, 140

External brand worlds

, 46

External organizations and events

, 44–45

External persons

, 45

External topics

, 45–46

Extrinsic motivation differences

, 144–145

Fake news

, 5, 56

#FeesMustFall campaign

, 174–175

‘Finance for everyone’ microsite

, 190

Financial education

, 186

Financial literacy

, 184–185, 187

levels in Croatia

, 188–189

First-order measurement model, assessment of

, 82

Focus groups (FGs)

, 202–203

Formal leadership

, 99, 100–102, 104

communicative acts

, 104–106

Fornell-Larcker’s criterion

, 82

Foundational OSR

, 9

Framing

, 104, 105–106

Gender differences in future perspectives

, 145

Generations

, 140–141

Generation X

, 140–142

Generation Y

, 140–142

Generation Z

, 143

German Social Democratic Party (SPD)

, 45–46

Happiness

, 21–22, 161

analysis method

, 81

data collection

, 78–80

limitations and future research

, 89

measurement

, 80–81

mediating effect of work engagement

, 78

method

, 78–81

results

, 82–87

theoretical perspectives and research questions

, 76–78

at work

, 76–77

Hashtags

, 62–64

‘Health is wealth’

, 203–205

Health professionals’ communication competences

, 202

ACP model

, 205–207

communication competences

, 203–205

data

, 208–209

empirical research

, 208–209

evaluation by health specialists

, 209–213

health communication model

, 213–214

patient’s well-being–ACP model

, 213–214

‘Health’

, 203

communication

, 203–204, 213–214

Humour

, 104–106

Hypocrisy

, 41

Identity construction process

, 96

Image

, 48

Inclusion

, 32

Infatuated love

, 7–8

Influence

, 56–57

Inside-out content

, 38, 40–43

Integrated communication

, 119

Integrated marketing communications

, 119

Integrity

, 58–59, 64–65

Internal communication

, 75–77, 94

Internal communication satisfaction (ICS)

, 76, 80–81

Internal Communication Satisfaction Questionnaire (UPZIK)

, 80–81

Internal social media (ISM)

, 94

analytical procedure

, 98–99

collecting empirical material

, 98

findings

, 99–107

method

, 98–99

theoretical framework

, 95–98

International Network on Financial Education (INFE)

, 187

Interpersonal

communication

, 32

competence

, 203–204

love

, 6

Interviews

, 117, 120

Intimacy

, 6, 7, 13

relationship management research on

, 8–9

Intrinsic motivation differences

, 144–145

Issues management

, 40

Job satisfaction

, 138–139

Journalism

, 41–42

Joy

, 4, 55–56, 146, 156

Jutarnji list

, 190

Leadership

, 94

communication

, 161–165

as communication behaviour

, 96–97

as identity construction

, 96

lack of

, 99, 100–102, 104

roles

, 161–165

as social construction

, 95–96

LEGO Movie

, 159

Liking

, 7–8, 11–12

Links

, 62–64

Listening

, 59, 66, 104–106

Long-term savings and investments (LTSI)

, 187

Love

, 4–6

Malevolence

, 60–61, 65

Mass media

, 187

Means-end chain

, 24

Measurement model

, 56, 82–84

assessment of first-order measurement model

, 82

assessment of second-order measurement model

, 82–84

Media journalism

, 42

Mediation analysis

, 87

Mediatization

, 161–165

Mere-exposure approach

, 44

Message length

, 62–64

Millennial communication professionals (MCPs)

, 144–145

Millennials

, 143

Motivation model

, 140, 145–146

Motivators

, 140

Multimodal understanding of strategic communication

, 165

Mutually beneficial OSR

, 9

Negative emotions

, 161

Neither-true-nor-false content

, 48

Netlytic

, 61–62

Netnographic study

, 98

Non-judgemental dialogue

, 180

Nonlove

, 7–8

Openness

, 58, 64–65

Organization(al)

ambassador

, 118

context

, 121–128

engagement’ orientation

, 14

love and ethics in public relations

, 13–15

organization–public distrust

, 60–61

orientation

, 5

success

, 138–139

theory

, 40–41

trust

, 58

Organization(s)–other(s) relationship(s) (OsOsRs)

, 11

Organization–public relationships (OPRs)

, 4

Organization–stakeholder love (OSL)

, 4–5, 9–13

future OSL–related research

, 16–17

Organization–stakeholder partnership

, 9

Organization–stakeholder relationships (OSRs)

, 4, 11–12

consumers’ love for organizations

, 6–9

development

, 9

future OSL–related research

, 16–17

maintenance

, 9

organizational love and ethics in public relations

, 13–15

organizations’ love for stakeholders

, 9–13

practical implications

, 16

Outside-in-content

, 38, 40–43

and decoupling

, 46–49

practices of

, 43–46

Partial least squares structural equation modelling (PLS-SEM)

, 81

Partial mediation

, 88

Participative action research

, 175

Passion

, 7

relationship management research on

, 8–9

Peer leadership

, 99, 100–103

communicative acts

, 107, 110–111

Pension Fund Insurance Companies

, 184

Pension fund system in Croatia

, 187–188

Perceptions of motivators of different generations

, 144–145

Perceptual flexibility

, 203–204

Personal finance

, 184

Personal reflection

, 179–180

Philanthropic giving

, 44, 45

Phrases

, 62–64

Plain language

, 205

Pleasure

, 32

Polyphony

, 116–117, 119

Positive emotions

, 161

Positive experiences

, 161–165

Positive individual traits

, 161–165

Positive institutions

, 161–165

Positive organizational behaviour (POB)

, 161–165

Positive organizational scholarship (POS)

, 161–165

Positivity (P)

, 203

Privacy breaches

, 56

Proxies

, 56, 57

PsychINFO database

, 120

Public discourse

, 172–173

Public relation (PR)

, 143

cross-industry perspective

, 138–139

data collection, sample and results

, 146–151

job satisfaction

, 138–139

literature review

, 139–146

organizational success

, 138–139

research questions and definitions

, 145–146

studies

, 4–5, 9–10, 14

Purpose-driven PR

, 138, 145–146

Quasi experiment

, 194, 194

Question marks

, 62–64

Relationship(s)

, 4

management research on intimacy, passion and commitment

, 8–9

marketing research on brand love

, 6–8

relationship-building process

, 141

Relaxation

, 32

Reliability

, 59, 64–65

Research-based communication management

, 171

Retirement literacy levels in Croatia

, 188–189

Retweets

, 62–64

Role-play

, 179

Romantic love

, 7–8

Schwartz’s theory

, 28–29

Second-order measurement model, assessment of

, 82–84

Self-acceptance

, 203–204

Self-awareness

, 203–204

Self-depiction

, 41–42, 47

Self-perception

, 203–204

Self-vision

, 144–145

Sense-making

, 104–106

Setting directions

, 104–106

Sing

, 156

Sixt

, 46

Smart PLS 3 software

, 81

Social cohesion

, 171–172

Social identity theory

, 96, 109

Social media. See also Internal social media (ISM)

, 56

metrics in trust research

, 56–57

Social media influencer (SMI)

, 118

South Africa

, 170

Specialist leadership

, 99–103

Spin

, 5

Sponsorship

, 44

Stereotyping

, 176

Sternberg’s theory of love

, 6–7

Strategic communication. See also Communication

, 38, 156, 184

inside-out content

, 41–43

literature review

, 39–41

outside-in-content

, 41–43, 46–49

practices of outside-in-content

, 43–46

Strategic internal communication

, 75–76

Structural model. See also Measurement model

, 86–87

Subjective happiness

, 76, 81

Subjective Happiness Scale

, 81

Subjective well-being

, 22, 25–26

Sustainable OSR

, 9

Swedish ‘Communicative Organization’ research project

, 119, 121–124

Talk–action inconsistency

, 38–39

Task leadership

, 99–103

Teaching modalities

, 171, 179

Therapeutic relationship

, 202

Topic leadership

, 99, 100–103

Topic management

, 40

Transparency

, 58

Trust

, 56–57

building actions

, 64

level

, 57

quantifying

, 57–60

trust-related behaviors

, 60

Twitter

, 56

data collection procedures and evaluation framework

, 61–62

findings

, 62–64

methodology

, 61–62

as popular social media platform

, 57

review of literature

, 57–61

Two-way communication and relationship management

, 176

Utrecht Work Engagement Scale (UWES-9)

, 81

Value Compass

, 29, 30

Value(s)

, 22–26

congruence

, 26–31

implications and suggestions

, 32–34

model

, 31–32

operationalization of values concept

, 28–31

values-based communication

, 22

values-based educational approach

, 174

Vampire effect

, 47, 48

Variance inflation factor (VIF)

, 82–84

Well-being

, 203

Words

, 62–64

Workplace values

, 144–145