3)
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
ISBN: 978-1-84950-603-8, eISBN: 978-1-84950-604-5
ISSN: 1871-3173
Publication date: 4 December 2009
Citation
(2009), "Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research", Woodside, A.G., Megehee, C.M. and Ogle, A. (Ed.) Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research, Vol. 3), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1871-3173(2009)0000003013
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
- Advances in culture, tourism and hospitality research
- Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
- Copyright page
- List of contributors
- Editorial board
- Preface
- Cultural psyche and cross-cultural research methods
- Brand image, equity, and sports sponsorship
- Using an ethnographic approach to understand the adjustment journey of international students at a university in England
- How consumption values affect destination image formation
- Morphology of a hotel tradition: The guest questionnaire
- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels