An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs

Abstract

Purpose

This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health clubs in Spain.

Design/methodology/approach

A total of 101 managers were asked to measure organizational culture and organizational performance and 2,931 customers were asked to indicate their customer loyalty. The proposed hypotheses were tested and their predictability assessed through PLS-SEM. A composite concept was adopted to analyze the relationships between the different constructs and their indicators.

Findings

The findings suggest that organizational culture has a positive relationship with both customer loyalty and organizational performance. The four main dimensions of organizational culture that influence this relationship are, in order of significance, organizational presence, formalization, atmosphere and service-equipment. The authors’ model has a very good predictive power for both dependent variables.

Originality/value

Customer loyalty is an aspect of health clubs that can be improved. This study highlights the importance of creating a strong organizational culture in health clubs, as it enhances and predicts customer loyalty and organizational performance. Its predictability has already been tested with samples of managers and customers, with the analysis being performed from the perspective of the organization’s management and customer perceptions. This study also contributes to the field of sport management, using a predictive PLS-SEM technique.

研究目的

本论文旨在分析组织文化对于健身俱乐部客户忠诚度和组织绩效的影响力和推导力，以西班牙健身俱乐部经理和客人为研究样本。

研究设计/方法/途径

共有 101 名健身俱乐部经理和 2,931 名客人构成本论文研究样本，分别采集了经理们对于组织文化的态度和健身俱乐部客人们对于客户忠诚度的态度。本论文采用偏最小二乘回归（PLS-SEM）验证假设。本论文借用一个综合概念以分析不同结构和其自变量的关系。

研究结果

组织文化对客户忠诚度和组织绩效有积极促进作用。组织文化的四大维度包括，以影响力排序，组织存在、正规化、氛围、和服务-设备等。本论文模型对于客户忠诚度和组织绩效有很好的推导力。

研究原创性/价值

客户忠诚度是值得健身俱乐部加强的。本论文强调了健身俱乐部中组织文化的重要性，这是因为它增强和促进客户忠诚度和组织绩效。其促进和推导力已经由本论文借用经理和客人的样本，从组织管理者和客户两方面角度，实际验证。本论文采用推导性PLS-SEM方法，还对体育管理领域有着贡献。

关键词

组织文化，推导力，绩效，健身行业，健身俱乐部，PLS-SEM

Citation

García-Fernández, J., Martelo-Landroguez, S., Vélez-Colon, L. and Cepeda-Carrión, G. (2018), "An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs", Journal of Hospitality and Tourism Technology, Vol. 9 No. 3, pp. 438-454. https://doi.org/10.1108/JHTT-09-2017-0100