Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 12 August 2022
Issue publication date: 22 May 2023
Abstract
Purpose
Drawing on the knowledge-based view (KBV), the purpose of the study is to examine the impact of collaborative culture (CC) on frugal innovation (FI). It also advances insight into the pathways for stimulating distinct aspects of innovation capacity by assessing the mediating effects of knowledge management (KM) processes and the moderating role of perceived organizational support (POS).
Design/methodology/approach
Based on the data gathered from 430 participants from 80 Pakistani manufacturing and service firms, this study used structural equation modeling to evaluate hypotheses in the established research model.
Findings
The findings reveal that CC positively fosters the KM processes and different aspects of FI. The results indicated the positive direct impact of KM processes on frugal functionality (FF) and frugal cost (FC) while insignificant on the frugal ecosystem (FE). This study found partial mediation of KM processes on the relationship among CC, FF and FC, but the KM process does not mediate the relationship between CC and FE. The results also demonstrated that POS moderation enhances the impacts of CC on KM processes and FF while notably weakening the impacts of CC on FC and FE.
Research limitations/implications
To understand the crucial role of knowledge capital in companies’ innovation capability, future research should examine the mediating function of KM capability (knowledge process capability and knowledge infrastructure capability) and moderating role of environmental turbulence in the relationship between CC and different aspects of innovation capability.
Practical implications
This study significantly advances a better understanding of the relationship between CC and specific facets of innovation capacity by emphasizing the importance of driving the KM process and improving POS.
Originality/value
This study has contributed to the theoretical and practical efforts on KBV, emphasizing the critical importance of CC in fostering a conducive environment for KM processes and innovation.
Keywords
Acknowledgements
The work is supported by the National Social Science Fund of China (Grant No. 19BTQ035). Moreover, the first author wishes to express his gratitude to his family for their support during this research journey. The editors’ and anonymous reviewers’ insightful comments are warmly appreciated by the authors, which helped to improve the quality of this study considerably.
Citation
Shehzad, M.U., Zhang, J., Alam, S., Cao, Z., Boamah, F.A. and Ahmad, M. (2023), "Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support", Journal of Business & Industrial Marketing, Vol. 38 No. 7, pp. 1424-1446. https://doi.org/10.1108/JBIM-01-2022-0016
Publisher
:Emerald Publishing Limited
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