Guanxi as a complex adaptive system: definition, description and underlying principals
Abstract
Purpose
The purpose of this paper is to critically review the extant guanxi literature to identify the major inconsistencies in the way guanxi is currently conceptualized. The authors develop a conceptualization of guanxi which views guanxi as a complex adaptive system.
Design/methodology/approach
Electronic databases were queried for the keyword guanxi. This study offers an extensive review of the current literature, highlighting four major inconsistencies, namely, the breadth, linguistic-cultural depth, temporality and level of the conceptualization and analyses of guanxi.
Findings
In reviewing the extant literature, the authors find four levels of inconsistency that contribute to a lack of clarity in the way guanxi is conceptualized. They define guanxi as a complex adaptive system involving a dynamic formed by the strategic establishing, evolving, utilizing and maintaining of personal relationships based on social norms of trust and reciprocal obligation unique to the Chinese culture.
Research limitations/implications
This approach has the advantage of capturing the dynamic and emerging nature of guanxi over time, while encompassing the underlying principles of the evolving networks as part of the definition.
Practical implications
The authors' new definition makes it easier to explain to people of other cultures. The appropriate level of breadth allows guanxi to be distinguished from associated concepts. This provides guidance for non-Chinese people to help understand guanxi and avoid cross-cultural misunderstandings and conflict.
Originality/value
Having a clear and inclusive definition of the cultural practice of guanxi will integrate the growing literature and theoretical dialogue surrounding the phenomena. This will allow for consistent study of guanxi and its underlying principles, making integration of the various studies conceptually easier.
Keywords
Citation
Chang, A., Guo, C., Zolin, R. and Yang, X. (2014), "
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited