Are we only all by ourselves? A double-level perspective to cope with the insecurity of the nonstandard gig work model
International Journal of Manpower
ISSN: 0143-7720
Article publication date: 17 October 2023
Issue publication date: 17 June 2024
Abstract
Purpose
The emerging nonstandard employment (i.e. gig work) makes gig workers face a series of forms of labor insecurity. Prior studies focus on the linkage between gig work insecurity and precariousness. However, how gig workers and platforms jointly handle gig work insecurity has been so far overlooked. To this end, this study aims to explore how gig platforms and workers jointly cope with the insecurity of the gig work model.
Design/methodology/approach
Building upon the JD-R model, this study used a double-level perspective to hypothesize how gig platforms and workers jointly cope with gig work insecurity. Second, 248 questionnaire data were collected from workers who worked for several gig platforms (e.g. Meituan, Eleme, DidiTax, Zhihu and Credamo) in China. Third, the analysis method based on the partial least squares structural equation model (PLS-SEM) was employed to test the study theoretical model.
Findings
Empirical findings show that gig workers can cope with gig work insecurity by crafting their work; gig platforms' formalization governance not only reduces gig work insecurity but also helps gig workers address it by more easily crafting their work.
Practical implications
Gig workers do always have not enough job resources and motivation to work hard. Gig workers merely rely on job crafting to cope with the insecurity of the gig work model, which is insufficient. Gig platforms should also formalize their current governance mechanisms, which can supplement gig workers' job resources and reduce their job demands so as to help them cope with such gig work insecurity.
Originality/value
These results advance the understanding of the joint roles of gig platforms and workers in addressing gig work insecurity and improve governance effectiveness and value of gig platforms.
Keywords
Citation
Chen, J. (2024), "Are we only all by ourselves? A double-level perspective to cope with the insecurity of the nonstandard gig work model", International Journal of Manpower, Vol. 45 No. 4, pp. 733-753. https://doi.org/10.1108/IJM-05-2023-0231
Publisher
:Emerald Publishing Limited
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