Factors influencing time allocation of sport event volunteers
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 8 August 2018
Issue publication date: 17 October 2018
Abstract
Purpose
Given the increasing demands placed on a sport event workforce in servicing the needs of spectators, to attract and recruit volunteers to the industry, it is important for sport event managers to know what is driving how much time volunteers allocate to an event. The purpose of this paper is to investigate the individual and macro-level factors influencing the allocation of time to volunteer at sport events.
Design/methodology/approach
Survey data were collected from volunteers at 25 sport events (n=2,303). Multi-level modelling was used to identify common effects controlling for event differences.
Findings
Male gender significantly influences time allocated to an event at the individual level. At the macro-level, the number of local inhabitants has a significant negative effect whereas the status of an international event and duration contribute positively to time allocation.
Research limitations/implications
The results provide clear evidence that macro-level variables can stimulate interest in event volunteering opportunities.
Originality/value
This paper uses a multi-level approach to assess the influence of micro- and macro-level variables on time allocation by sport event volunteers. Using this approach, event heterogeneity can be controlled.
Keywords
Citation
Hallmann, K., Downward, P. and Dickson, G. (2018), "Factors influencing time allocation of sport event volunteers", International Journal of Event and Festival Management, Vol. 9 No. 3, pp. 316-331. https://doi.org/10.1108/IJEFM-01-2018-0004
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited