International Journal of Event and Festival Management
Issue(s) available: 48 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 2
Technographic segmentation of smartphone usage at the Rainforest World Music Festival
Nur Balqish Hassan, Noor Hazarina HashimThis is amongst the first works to develop a technographic segmentation of smartphone users attending music festivals based on attitudes, motivations and usage patterns. We also…
Examining the effect of gamification mobile app on conference engagement: an integration of S-O-R framework and UGT
Shinyong Jung, Seonjeong (Ally) Lee, Stephen LeitchBy integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of…
Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future
Almudena Otegui Carles, José Antonio Fraiz Brea, Noelia Araújo VilaThe purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable…
Now what? An assessment of perceived legacies post-Olympic cycle
Rodrigo Feller, Robert M. Turick, Khirey B. Walker, Benjamin J. DownsThe purpose of this study is to examine the post-event perceptions of Rio de Janeiro residents regarding the legacies left to them from hosting the 2016 Olympic Games…
ISSN:
1758-2954Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Faith Ong
- Dr Louise Platt