Conducting mixed methods research

Abstract

Purpose

Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism.

Design/methodology/approach

This paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management.

Findings

This study provides explanations, guidelines and examples of MM research design.

Research limitations/implications

It offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research.

Originality/value

This is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.

Citation

Taheri, B. and Okumus, F. (2024), "Conducting mixed methods research", International Journal of Contemporary Hospitality Management, Vol. 36 No. 3, pp. 995-1004. https://doi.org/10.1108/IJCHM-08-2023-1309