The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 March 2024
Issue publication date: 5 August 2024
Abstract
Purpose
Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor satisfaction, particularly investigating the role of epistemic (learning) and hedonic (having fun) values as the underlying mechanisms of this relationship.
Design/methodology/approach
The authors collected field survey data from 652 visitors at a world-leading wine museum. The authors tested the research model on ten modules of the museum using path analysis and a bootstrap approach; the authors further conducted mediation analyses to test how the design of the museum’s modules influenced perceived value and satisfaction.
Findings
Content comprehensibility and surprise, as well as interactivity and ease of use, are core design characteristics that drive visitor satisfaction. More significantly, hedonic and epistemic values play a significant mediating role in influencing the relationship between design characteristics and visitor satisfaction.
Practical implications
The authors provide clear and actionable recommendations to help managers design museums that provide educational, entertaining and satisfying visitor experiences.
Originality/value
To the best of the authors’ knowledge, this is the first study to apply the S-O-R theory in a wine museum context. The significance of this study lies in demonstrating how and why experience design characteristics support the creation of an edutainment visitor experience that drives visitor satisfaction.
Keywords
Citation
Ponsignon, F., Jaud, D.A., Durrieu, F. and Lunardo, R. (2024), "The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, Vol. 36 No. 8, pp. 2582-2600. https://doi.org/10.1108/IJCHM-07-2023-1081
Publisher
:Emerald Publishing Limited
Copyright © 2024, Emerald Publishing Limited