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To bank or not to bank: describing the banking status of black households

John Grable (Department of Financial Planning, Housing and Consumer Economics, University of Georgia College of Family and Consumer Sciences, Athens, Georgia, USA)
Kristy Archuleta (Department of Financial Planning, Housing and Consumer Economics, University of Georgia, Athens, Georgia, USA)
Kimberly Watkins (Department of Financial Planning, Housing and Consumer Economics, University of Georgia, Athens, Georgia, USA)
Eun Jin (E.J.) Kwak (University of Wisconsin-Green Bay, Green Bay, Wisconsin, USA)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 6 August 2024

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Abstract

Purpose

Unbanked status in the United States varies across the population, but the phenomenon of being unbanked tends to be more pronounced for Black households. This paper extends the current body of literature by conceptualizing banked status as an element of financial inclusion and by expanding the number and type of variables used to describe banked status.

Design/methodology/approach

This study’s theoretical orientation was informed by the work of Blanco et al. (2019). Survey data used in this study were gathered between May 2021 and February 2022 by Elevate's Center for the New Middle Class. Data were analyzed as a secondary dataset for this study. Three methods were used to evaluate the data. First, sample descriptives were calculated. Second, a correlation analysis was conducted to evaluate the associations between variables and to ensure that multicollinearity would not be an issue at the third stage of analysis. Third, a logistic regression was estimated to identify the variables that were significantly associated with being banked (i.e. holding a checking or savings account) (coded 1) or being unbanked (coded 0).

Findings

In this study, 17% of Black households were currently excluded from the financial marketplace. Factors of particular importance in describing unbanked status include being younger than age 55, identifying as male, being married, reporting higher income, relying on the use of credit more often, experiencing employment/financial stress more frequently, less trust in mainstream banking institutions, and inaccessibility to banks and credit unions. Implications for policy and practice are discussed.

Originality/value

This study adds to the financial inclusion literature by illustrating how unbanked status in the United States varies across the population, but that in general, a few common markers differentiate the banked and unbanked status of Black households. Factors of particular importance in describing unbanked status include being younger than age 55, identifying as male, being married, reporting higher income, relying on the use of credit more often, experiencing employment/financial stress more frequently, less trust in mainstream banking institutions, and inaccessibility to banks and credit unions. Implications for policy and practice are discussed.

Keywords

Citation

Grable, J., Archuleta, K., Watkins, K. and Kwak, E.J.(E).J.). (2024), "To bank or not to bank: describing the banking status of black households", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-12-2023-0641

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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