Performance impact of mobile banking: using the task-technology fit (TTF) approach
Abstract
Purpose
The purpose of this paper is to investigate the determinants of mobile banking (m-banking) for individual performance and whether or not there are any age or gender differences.
Design/methodology/approach
The research model is based on the task-technology fit (TTF) theory, which integrates elements of task and technology characteristics, technology usage, and individual performance, while combining the age and gender subsamples. The empirical approach was based on an online survey questionnaire of 256 individuals. Partial least squares based on the multi-group analysis were used to analyse the proposed framework construct relationships.
Findings
The results reveal that TTF and usage are important precedents of individual performance. The authors find statistically significant differences in path usage to performance impact for the age subsample, and no statistically significant differences for the gender subsample.
Originality/value
The paper highlights the TTF model to understand the determinants that influence the individual performance of m-banking, and whether or not there are any age or gender differences. While most earlier research focuses on m-banking adoption, the approach diverges from the majority of the work by examining the individual performance, which has not been considered in earlier studies.
Keywords
Citation
Tam, C. and Oliveira, T. (2016), "Performance impact of mobile banking: using the task-technology fit (TTF) approach", International Journal of Bank Marketing, Vol. 34 No. 4, pp. 434-457. https://doi.org/10.1108/IJBM-11-2014-0169
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited