Euro vision? A strategic approach to currency changeover in the UK hospitality industry
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 September 2001
Abstract
Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change.
Keywords
Citation
Jenkins, A. (2001), "Euro vision? A strategic approach to currency changeover in the UK hospitality industry", International Journal of Contemporary Hospitality Management, Vol. 13 No. 5, pp. 227-234. https://doi.org/10.1108/EUM0000000005553
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited