Computerized marketing information systems

Abstract

Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals; an open system is distinguished from a closed one by the fact that interaction exists with its environment; since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind.

Citation

Will, H.J. (1970), "Computerized marketing information systems", European Journal of Marketing, Vol. 4 No. 3, pp. 146-159. https://doi.org/10.1108/EUM0000000005192