An analysis of the status of marketing in Egypt
Saddik Saddik
(University of Assiŭt, Egypt)
274
Abstract
Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the economic and social setting.
Keywords
Citation
Saddik, S. (1973), "An analysis of the status of marketing in Egypt", European Journal of Marketing, Vol. 7 No. 2, pp. 77-81. https://doi.org/10.1108/EUM0000000005102
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited