The Development of Poland’s Food Marketing System

Abstract

The food chain systems in many East European countries are developing rapidly. In Poland clear sectors are emerging as the driving forces within the food supply chain. Reviews how in 1991 most food distribution was disorganized, allowing and responding little to feedback from consumers; and requires a wholesale sector to cope with the demands of retailers. Throughout 1992 significant developments took place in the wholesale sector. Poor access to finance, employee resistance to change, high interest rates and poor consumer spending power hinder further positive development in the short term. Other critical factors which will put pressure on the supply chain for many years to come include lack of marketing understanding, uncompetitiveness against imports and a highly fragmented retail sector. Eventually the wholesale sector will become a powerful force in Poland. By 1995 the key elements of future food distribution systems will be in place. Suppliers anticipating market dynamics will gain competitive advantage. They will have to compete on product positioning, product portfolio, flexibility and access to finance.

Citation

Morton, C. (1993), "The Development of Poland’s Food Marketing System", British Food Journal, Vol. 95 No. 7, pp. 24-29. https://doi.org/10.1108/EUM0000000002374