Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008580. When citing the article, please cite: Tony Spawton, (1990), “Marketing Planning for Wine”, International Journal of Wine Marketing, Vol. 2 Iss: 2, pp. 2 - 49.

Citation

(1991), "Erratum", European Journal of Marketing, Vol. 25 No. 3, pp. 6-48. https://doi.org/10.1108/EUM0000000000617