A behavioural perspective of organic wine production decisions: an application to the Spanish wine industry
ISSN: 0007-070X
Article publication date: 25 July 2023
Issue publication date: 14 November 2023
Abstract
Purpose
Using the behavioural perspective as a theoretical complement of rational models, this paper examines factors that influence the decision of producing organic wines.
Design/methodology/approach
Based on a quantitative analysis of 687 wineries belonging to Denomination of Origin in Spain, the authors empirically examine the sequential relationships between manager's personality and winery and institutional level factors, on organic wine production activity and winery export performance.
Findings
This paper investigates the direct and indirect sequential relationships between wineries' factors including an organic production activity and two dimensions of export performance, namely: volume-based and value-based performance. The results of a sequential model provide evidence that openness to experience, a manager's personality trait, has a positive causal relationship with organic wine production.
Practical implications
This paper offers richer insights into the factors leading wine production managers to change from conventional to organic production methods. Specifically, the study shows that wine production managers are susceptible to make decisions to whether produce organic wine or not that may not be consistent with the current theoretical models based on economic efficiency (i.e. comparing costs and benefits). Instead, these decisions are, in part, based on their personality traits. Future research could study how the functional attribute affects the willingness to produce organic wines.
Originality/value
This study contributes to a new strategic implication of organic wine production activity and export performance linkage in behavioural and traditional theoretical perspectives. These findings are valuable for policy makers in the wine sector, as they can better inform and guide policies directed to identify organic production support programs.
Keywords
Acknowledgements
This paper forms part of a special section “Promoting Sustainable Food Production: Challenges, Practices, Impacts, and Solutions”, guest edited by Wanglin Ma, Hung-Hao Chang, Victor Owusu, Puneet Vatsa and Hery Toiba.
This work was supported by the grant PID 2021-123154NB-I00 funded by MCIN/AEI/10.13039/501100011033 and “ERDF A way of making Europe”, by the COMPETE (S52_20R) research group funded by Government of Aragón (Spain) and ERDF, and by the project VINCISOE3/P2/F0917 which is cofinanced by the program Interreg Sudoe (Fondo Europeo de Desarrollo Regional).
Citation
Depetris Chauvin, N., Marta, F.-O., Hu, W. and Malorgio, G. (2023), "A behavioural perspective of organic wine production decisions: an application to the Spanish wine industry", British Food Journal, Vol. 125 No. 12, pp. 4396-4414. https://doi.org/10.1108/BFJ-11-2022-1019
Publisher
:Emerald Publishing Limited
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