Food consumption values and the influence of physical activity
ISSN: 0007-070X
Article publication date: 29 October 2020
Issue publication date: 5 February 2021
Abstract
Purpose
This article aims to explore the influence of values concerning food consumption and the effect of physical activity habit moderation on these.
Design/methodology/approach
The consumption value theory was used as a base, and a survey with 292 participants was analysed by means of factor analysis and structural equation modelling.
Findings
The findings are presented at three levels. The first is the clustering of food consumption habits in different dimensions: healthy, unhealthy and hybrid. The second is the relationship between values and food consumption. In detail: (1) emotional value is the only significant measurement for the consumption of the three food dimensions; (2) social value is a significant measurement for healthy food consumption; (3) conditional value is significant for the consumption of hybrid and unhealthy foods; (4) epistemic value has significance in the consumption of hybrid foods; (5) functional value is denied for all dimensions. The third concerns the relationship between value perceptions and food consumption moderated by physical activity in: (1) social value of healthy foods; (2) functional value of hybrid foods; and (3) emotional and epistemic values of unhealthy foods.
Originality/value
This paper adds to the literature on consumption values and raises new insights into value and habits regarding food consumption, such as physical activity involved in the consumption context.
Keywords
Acknowledgements
This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001. The authors express their gratitude to the anonymous reviewers for their discerning advice in developing this article.
Citation
Thomé, K.M., Cappellesso, G. and Pinho, G.M. (2021), "Food consumption values and the influence of physical activity", British Food Journal, Vol. 123 No. 3, pp. 943-957. https://doi.org/10.1108/BFJ-05-2020-0432
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited