Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example

Abstract

Purpose

The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention.

Design/methodology/approach

This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze.

Findings

The outcomes of this study are: demographic variables have effects on consumer's online food group-buying satisfaction. Consumer's satisfaction has an effect on repurchase intention.

Originality/value

This paper investigates the relationship of personal background to online group buying's satisfaction. It establishes the relationship between consumer's satisfaction and repurchase intention.

Citation

Chang, S.-C., Chou, P.-Y. and Lo, W.-C. (2014), "Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example", British Food Journal, Vol. 116 No. 1, pp. 44-61. https://doi.org/10.1108/BFJ-03-2012-0058