Determining value in the food supply chain
Abstract
Purpose
The purpose of this paper is to explore what the term “value” means to the multiple stakeholders interfacing and interacting with the food supply chain.
Design/methodology/approach
The research included a literature review and the development of a cost: reward (give: get) stakeholder interaction model.
Findings
Perceptions of value are individualistic. Conflict of interest exists for business between maintaining shareholder value and delivering “value” within the food offering to its customers and the wider array of societal stakeholders. Shareholders are profit driven and price is the predominant factor that influences consumer purchasing behaviour leading to a constantly negotiated interface between price and other reward factors. Reward factors such as financial, degree of utility, affordability, hedonistic factors defining the emotional worth of food, acquirability and the ratio of price: volume of food are explored.
Originality/value
This research is of academic value and of value to policy makers and practitioners in the food supply chain.
Keywords
Citation
Manning, L. (2015), "Determining value in the food supply chain", British Food Journal, Vol. 117 No. 11, pp. 2649-2663. https://doi.org/10.1108/BFJ-02-2015-0049
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited