Advergaming

, 54–55

Aerobics

, 144, 145

Algorithmic cultures

, 24, 92, 99, 101–103, 162

Algorithmic protocol

, 4

Alienation

, 163, 170, 189

Ambiguous play

, 46–49

Apple

, 137, 143

Apple Health

, 149

Archaeology

, 12

Architecture

, 126

execution

, 165

network

, 126–128

seductive

, 81–86, 173

Artificial intelligence (AI)

, 92, 95

Automation

, 95, 96

algorithms

, 101

robotic laser pointer

, 130

Betty Crocker

, 51

Big data

, 2, 138

Big picture

, 5

Biopolitics

, 123–126, 137

Biopower

, 123, 126, 147

Bluetooth

, 143

Bounded rationality

, 91

Bunchball

, 152

Candy Crush

, 165, 166

Candy Crush Saga

, 165

Capitalism

, 30, 174

informational

, 183

platform

, 173–175

surveillance

, 2, 21, 68

Cashsquare

, 170

Civilization

, 41, 110, 113

Clue

, 139, 140, 153

Coded spaces

, 118

Cold War

, 107

Colonizing attempt

, 17

Commodity

, 95

Comprehensive review

, 39

Computation

, 92, 96, 168

gamification

, 93

hyperadaptive virtual worlds

, 118

logistic ends of production

, 95

Concretization

, 131

Conspicuous play

, 144

Consumption

, 96

Convergence

, 3, 140, 149

CrowdFlower

, 175

Crowdsourcing

, 162

“Cultivation of ludus”

, 17

Cultures of gaming

, 63

Cybernetics

, 92, 95, 106, 109, 169

Dataveillance

, 99–101

Decision-making

, 91, 107

rational

, 108

theory

, 59

Desire

, 86–89

Digital games

, 2

Digital labor

, 161

Digital spaces

, 68

Digital surveillance

, 174

Doppler radar

, 151

Ecology

, 128–131

Environmental alteration

, 119

Epigenesis

, 131

Essentialism

, 97

EVE Online

, 183, 184

Execution architecture

, 165

Facebook

, 2, 110, 122, 163, 165

Farmville

, 184

Figure Eight

, 175

Fitbit

, 137, 143, 149, 153

Fitness protocol

, 144–147

Fitocracy

, 143, 144, 149, 156

Foursquare

, 170–172

Freedom

, 92, 93, 103

Freedom for ignorance

, 173

“Future Force Warrior” program

, 142

Game cultures

, 3, 63, 64, 154

Game industries

, 2

Game of Life

, 92, 109, 110–113, 165, 187

Gameplay

, 26–30, 117, 118, 120, 155

Gamer culture

, 1

Games

, 22–25

ambiguous play

, 46–49

magic circle

, 39–41

mechanization

, 41–44

metaphysics

, 44–46

seduction

, 41–44

types of play

, 39–41

Games and Decisions

, 106

Games for Cats

, 120–122, 124, 126, 127, 129, 134

Games of truth

, 30

Gamespace

, 30–33, 86–89

desire

, 86–89

gamification

, 70–74

GUIs

, 70–74

seductive architectures

, 81–86

simulation collide

, 86–89

Game theory

, 4, 103–106, 108

developments

, 66

growth

, 110

visual expressions

, 59

Gamic interaction

, 112

Gamification

, 2, 6–7, 93, 114–115

biopolitics

, 123–126, 138

cellular automata

, 112

computation

, 59–60

culture

, 60–65

definition

, 35–66

ecology

, 128–131

epistemological contingencies

, 13

gamespace

, 70–74

gamified applications

, 8

gaming cats and dogs

, 119–122

genealogy

, 11–12

genetics

, 21–22

history

, 49–52

multiagent systems

, 112

network architecture

, 126–128

proto-gamification

, 12

researching gamification

, 9–11

rule-based environments

, 113

technogenesis

, 131–134

virality

, 117

visibilities

, 13

Gamified applications

, 2, 5, 8, 10, 65

Apple Health

, 149

Fitocracy

, 149

Fitbit

, 149

gameplay

, 15

implementation

, 11

Games for Cats

, 126

Ingress

, 69

Pokémon Go

, 69

Strava

, 69

Whistle

, 126

Gamified design

, 60, 64, 65, 118

Gamified ecology

, 128–131

Gamified health and bodies

fitness protocol

, 144–147

health protocol

, 138–140

healthy players

, 155–158

healthy subjects

, 155–158

quantified subject

, 149–152

understanding

, 147–149

wearable technology

, 138–140

Generativity

, 168

Gold farming

, 181, 182

Google Maps

, 99

Governmentality

, 124

Graphical user interface (GUI)

, 68

Grinding

, 178–185

Head-mounted displays (HMDs)

, 140

Heads-up displays (HUDs)

, 68

Health tracking

, 140

Healthy players

, 155–158

Healthy subjects

, 155–158

Huizinga’s primary thesis

, 39

Human Cognition Project

, 24

Human intelligence tasks (HITs)

, 175

Hyperadaptive virtual worlds

, 118

Hyperreality

, 97

Individuation

, 132, 155

Information theory

, 95

Ingress

, 190

Instagram

, 2, 110, 168

Instrumentality

, 21

Interfaces

, 4

Internalize difference

, 98

International health protocol

, 146

Internet culture

, 161

Knowledge

, 2

Labors

, 161–185

Language games

, 30

Life-as-play

, 35

Living simulation

, 110–113

Location-based gamification

, 58

Location-based mobile games (LBMGs)

, 55–59

Loyalty 3.0

, 19

Ludefication

, 23

Ludic interface

, 69

Luminosity

, 29

Lumosity

, 24, 181

Lyft

, 175, 177

Magic circle

, 30

Mass-sport

, 41

Material culture

, 60

Mathematical marketing

, 78–81

Mathematical theory of communication

, 94

McVeillance

, 142

Mechanical objectivity

, 151

Media ecology

, 119

Medium of communication

, 93

Meritocracy

, 178–185

Metadata

, 121

Metaphysics

, 44–46

Mobile interfaces

, 57

Modern gamification

, 52–54

Motion Genome Project (MGP)

, 152

MTurk

, 174, 179

Multiplayer Online Battle Arenas (MOBAS)

, 27

Netflix

, 175

Network architecture

, 126–128

New labor market

, 173–175

Niantic

, 190

Nike

, 143

Nimbi

, 110, 112

Nonplayer character (NPC)

, 51

Nonrational game theory

, 108

Nudges

, 164, 165

Oculus Rift

, 142

Optimization

, 94, 100, 108

Peak

, 152

Performativity

, 100, 101

Pervasive games

, 56

Pervasive influence

, 93

Petcube

, 122, 126, 133

Platform capitalism

, 173–175

Platforms

, 174

Playbor

, 161, 162, 164–168

asymmetries

, 175–178

quixotic

, 168–170

Player/game dichotomy

, 25–26

Pokémon Go

, 112, 114

Pong

, 69

Posthuman scholarship

, 10

Postmodern condition

, 100

Power

, 22–25, 124, 125

gameplay

, 26–30

rules

, 26–30

Power Glove

, 143

Power-ups

, 1

Programmability

, 101

Programming

, 104, 106, 108

Program V

, 105

Proto-gamification

, 12

Quantified living

, 137, 149, 151

Quantified self

, 137

Quantified subject

, 149–152

Quixotic playbor

, 168–170

Radar games

, 74–77

RAND (Research And Development)

, 104

Rationality

, 91

collapse

, 106–109

crisis

, 91

universal

, 91

Reality

, 97

Real-money trading (RMT)

, 181, 182

Reproductive trackers

, 139

Researching gamification

, 9–11

Rethinking gamification

, 19

Rules

, 26–30

Samsung

, 137

Seduction

, 3–4

Seductive architectures

, 81–86

Seductive control

, 2

Seductive design

, 7–9

Self-actualization

, 140

Self-contextualization

, 114

Self-surveillance

, 139

SimCity

, 110, 113

The Sims

, 110, 113

Simulacra

, 98, 101

Simulation-based spatial software

, 78–81

Simulation collide

, 86–89

Simulation theory

, 92, 93–99

Simulative dataveillance

, 99–101

Skeuomorphism

, 130

“Skill-related” fitness

, 146

Smartwatches

, 137, 143

Social media

, 161, 162, 167

Social media games

, 54

Social possibility

, 42

Sousveillance

, 142

Spatial monitoring

, 74–77

Spatial play

, 74–77

Stack

, 3–4

Strava

, 112

Surveillance capitalism

, 2, 93, 173

Swarm

, 170, 171

Switch

, 142

TaskRabbit

, 177, 179

Teaching Games for Understanding (TGfU)

, 147, 148

Technical individuation

, 133

Technical society

, 41

Technics and Civilization

, 130

Technogenesis

, 131–134

Techsourcing

, 150

Theoretical process

, 3

Thingification

, 20

TomTom Multisport

, 143

Trello

, 178

Truth

, 125

Twitch

, 164, 165

Twitter

, 2, 168

Uber

, 175, 177

United States Armed Forces (USAF)

, 104

Universal programming of language

, 95

Universal rationality

, 91

Vexing problem

, 94

Virality

, 117

Voluntaristic theory of social action

, 91

Wearable technology

, 138–140

playful history

, 140–144

Whistle

, 121, 126, 133

Work-as-play

, 35

World of Warcraft

, 181

Xerox’s Palo Alto Research Center (Xerox PARC)

, 52

YouTube

, 110, 120, 165