References
ISBN: 978-1-78973-818-6, eISBN: 978-1-78973-817-9
Publication date: 19 June 2019
Citation
Wilson, L. (2019), "References", Data-driven Marketing Content, Emerald Publishing Limited, Leeds, pp. 165-167. https://doi.org/10.1108/978-1-78973-817-920191012
Publisher
:Emerald Publishing Limited
Copyright © 2019 by Emerald Publishing Limited
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- Prelims
- Chapter 1 Introducing Data-driven Content
- Chapter 2 Understanding the Data Ecosystem
- Chapter 3 Data Collection and Management
- Chapter 4 Transforming Data into Content
- Chapter 5 Understanding Why Your Content Isn’t Working
- Chapter 6 Creating Content for Marketing Channels
- Chapter 7 Overcoming Content Barriers
- Chapter 8 Making Your Content Work Harder
- Chapter 9 Evaluating Content Success
- Chapter 10 The Future of Data-driven Content
- References
- Index