Prelims

Half Title

Sport Startups

Title Page

Sport Startups: New Advances in Entrepreneurship

Vanessa Ratten

La Trobe University, Australia

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2020

Copyright © 2020 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78973-082-1 (Print)

ISBN: 978-1-78973-081-4 (Online)

ISBN: 978-1-78973-083-8 (Epub)

Acknowledgments

First, my heartfelt thanks to my mum Kaye Ratten for the endless support and guidance she gave me. I would not be where I am or doing what I do without her. Although not physically here anymore, I still and always will think about what she would suggest. I thank her for the many wonderful outings we had, which continually provide me a source of happiness. I have fond memories in particular at the beach with her in Waikiki and Maine. My mum played basketball in her youth and had fond memories of this sport. Although more interested in non-sport activities, my mum was very enthusiastic and supportive of my interest in sport particularly sport involving the water such as swimming and surfing. I also want to express my gratitude to my father, David Ratten, who is a valuable resource for anything related to sport. Inevitably, when writing a book, there are times of hardship in finding and explaining certain thoughts. I particularly thank my dad for his help in expressing my words and thoughts about sport startups. I am delighted that I am able to discuss with him my research. To my brothers, Hamish Ratten and Stuart Ratten, my deep appreciation as always. Lastly, I thank my niece Sakura Ratten for her kindness and positivity.

Contents

List of Tables