Index

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality

ISBN: 978-1-78743-530-8, eISBN: 978-1-78743-529-2

Publication date: 11 July 2018

This content is currently only available as a PDF

Citation

(2018), "Index", Sotiriadis, M. (Ed.) The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, Emerald Publishing Limited, Leeds, pp. 433-449. https://doi.org/10.1108/978-1-78743-529-220181010

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


INDEX

‘Access economy’. See Sharing economy (SE)

Accessible tourism, in Spain
, 389, 397–398

Accor Group
, 85, 282

Accuracy
, 217

Action-oriented bias
, 157–158

Adaptive innovations
, 74

Adventure Travel Mexico Expo (ATMEX)
, 165

Adventure Travel Trade Association
, 165

Affective experiences
, 193, 318

Agriculture domains
, 325

AHB management
, 383

Airbnb
, 356, 365, 407, 408

Airlines
, 266, 278

Air pass
, 12–13

Alcohol service and liquor liability
, 237–238

Alexa
, 292

Alipay
, 271–272, 281

Alliances
, 139–140, 268

Alsatian wineries
, 325

Amazon
, 292

American Green Hotel Association
, 375

American Marketing Association
, 305

Analytical techniques
, 171, 181–183

Annual cash flow forecast
, 162

Assessment procedures
, 211–213

types of
, 214

financial resources
, 215

human resources
, 216

physical control
, 215–216

Assurance
, 197

Aubusson Hotel, in Paris
, 281

Authenticity
, 43, 321, 325–326

Average achieved room rate (AARR)
, 177, 180

Average spending, projecting
, 125–126

Average total assets
, 177

Backward linkages
, 28

Balance sheet
, 118, 161, 171, 172

Barceló Hotel Group
, 84

Benchmarking
, 175, 176, 290, 382

Best Western Hotels & Resorts
, 145

Best Western International, Inc.
, 146

Big data mining and processing
, 292

Black box
, 96

Bottom-up growth
, 352

‘Boutique hotels’
, 111, 119, 142, 376, 383

Brainstorming
, 58

Break-even analysis
, 126–127, 162, 178, 181–182, 213

Brewster
, 414

Budgeting
, 173–174, 307

Budgets, uses of
, 174–175

‘Bundling’
, 82

Business alliances
, 139–140

Business creation, entrepreneurship and
, 390–391

Business environment
, 59, 66, 68, 73, 93, 98, 133

general conditions of
, 37

information technologies
, 38

providers in the tourism supply chain
, 38

tourists at the core of the supply chain management
, 37

Businesses, tourism related
, 37, 356, 392

features of
, 37–41

business environment, general conditions of
, 37–38

tourism services and markets, features of
, 38–40

Business expansion
, 211

Business-format franchising
, 144

Business level, value chain at
, 26–27

primary activities
, 26

support activities
, 26

value system
, 27

Business models, in sharing economy
, 410–414

Business network/networking
, 140–142

Business operations, controlling
, 174

Business opportunities and threats
, 416–418

challenges and issues
, 417–418

opportunities
, 416–417

Business owners
, 174, 183, 233, 248, 251, 253, 255

Business performance and improvement, monitoring
, 175

benchmarking/comparison
, 175

monitoring improvement
, 175–176

operational ratios
, 177–178

profitability ratios
, 176–177

Business planning
, 172

Business risk
, 237

Business-to-business (B2B)
, 404, 411, 418

Business-to-consumer (B2C)
, 404, 411–412

Bygrave’s model
, 98

Capital budget
, 174

Capital cow
, 251

Capital expenditure
, 185–187

CARDEX
, 280

Caring Luxury
, 147

Carpooling
, 413

Cash budget
, 174

Cash flow analysis and profitability
, 118

Cash flow forecast
, 161, 186

Cash flow statement
, 171, 172

Central Reservation System (CRS)
, 279

Centre for Social Entrepreneurship and the Social Economy (CSESE)
, 361

Challenges for tourism businesses and destinations
, 45–48

Chinese outbound tourism
, 271

‘Civic engagement’
, 336, 337

‘Cloud labour’
, 336, 337

Club Med Val Thorens experiment
, 339, 340

Clusters and clustering
, 138

Cognitive processes
, 96

Collaboration
, 44, 133–137

characteristics of business environment and tourism industries
, 134–135

potential benefits of
, 136–137

tourism offering and experiences
, 135–136

Collaboration forms at destination level
, 137–139

clusters and clustering
, 138

partnerships
, 137–138

product clubs
, 138–139

Collaborative consumption
, 404, 405, 406, 412

Collaborative economy. See Sharing economy (SE)

Collaborative strategies for business venturing
, 139

business alliances
, 139–140

business network/networking
, 140–142

consortium
, 145–147

franchising
, 143–145

management contracts
, 142–143

Collective creativity
, 336, 337

Collective knowledge
, 336, 337

Combined/mixed strategy
, 248

Communication and consultation
, 231

Community building
, 336, 337

Company building
, 334

Company infrastructure
, 26

Competencies and skills/abilities
, 9

Competition (or competitor) analysis
, 63–68

definition and purpose
, 63–65

process
, 65–66

tools for analysing competitors
, 66–68

competitor array
, 67–68

four corner’s analysis
, 67

Competition
, 301, 408

cooperative nature of
, 41

Competition portfolio, building
, 66

Competitiveness of Enterprises and Small and Medium-sized Enterprises (COSME) framework
, 11

Competitive rivalry
, 63

Competitor array
, 67–68

Computer-Aided Maintenance Management Tool (CAMM)
, 280, 282

Confirmation bias
, 157

Consortium
, 145–147

Consumer behaviour
, 323, 408, 409

Consumer experience, creating
, 315–320

Consumer Protection Legislation
, 104, 107

Consumption experience
, 314, 315, 317, 318, 319

Content Management System
, 291

Contractual relationship
, 142

Contribution margin pricing
, 180

Control function
, 155

Controlling risk
, 235, 236

Control measures
, 209–210

Convergent thinking
, 76, 378

Cookening
, 407–408

Cooperation for Fair Trade in Africa (COFTA)
, 361

Copyrights
, 103

Corporate Social Responsibility (CSR) Impact assessment
, 377

COSO 2004
, 228

Cost-benefit calculations
, 118

Cost-effective communications
, 286

Cost of natural resources, volatility in
, 410

Cost-plus pricing
, 179–180

Cost saving
, 211, 411

Cost-volume-profit analysis (CVP)
, 178, 181–182

Couchsurfing
, 414

Creative economy
, 388, 389

Creative themes
, 335

Creative tourism, contribution of
, 387

business ventures
, 394–396

collaboration and partnership between businesses and other stakeholders
, 396–398

creative industry
, 389–390

entrepreneurship, in tourism industry
, 391–393

characteristics and profile of
, 391–392

tourism entrepreneurship
, 392–393

entrepreneurship and business creation
, 390–391

Creative Tourism Network
, 140, 396

Creativity
, 7, 71, 72, 378

definitions
, 75–76

determining factors
, 80–81

imperative for
, 73–75

knowledge management
, 76–77

See also Innovation

Crowddonating
, 341, 343

Crowdfunding
, 336, 337, 340

advantages of
, 341

financial advantages of
, 342

non-financial advantages of
, 342, 343

Crowdinvesting
, 341, 342

Crowdlending
, 342

Crowdsourcing
, 331

design and examples
, 345–347

emergence of
, 333–336

engaging users in innovation process
, 333–334

from open innovation to crowdsourcing
, 334–336

evaluation phase
, 338

execution/implementation phase
, 338

for idea generation
, 336–340

initiation phase
, 338

preparation phase
, 338

private initiatives
, 340

process, phases of
, 338

public initiatives
, 339

typology of
, 336

for validating an idea and supporting projects in the tourism industry
, 340–344

valorisation phase
, 338

Crowdsourcing Canvas
, 346

Crowdsupporting
, 341, 343

Cultural and creative industries (CCI)
, 390

Cultural industries
, 388–389, 390

Cultural tourism
, 394

Current assets
, 162

Customer care
, 192, 193

relevance of
, 203

Customer choices
, 46

Customer creation
, 334

Customer discovery
, 333

Customer experience management (CEM)
, 318

Customer feedback
, 44, 319–320

Customer interface
, 413

Customer relationship management (CRM)
, 280, 292, 343

Customer validation
, 333–334

Customer volume, projecting
, 125

Data Protection Regulations
, 105, 107

Davos Klosters Innovation Initiative
, 339

Debtors, management of
, 280

Decision-making
, 155, 243, 249

identifying decision-making bias
, 157–158

management
, 155

operational decisions
, 156–157

strategic decisions
, 156

tactical decisions
, 156

Demand fluctuations
, 39

Demographic segmentation
, 305

Destination management/marketing organisation (DMO)
, 139

Destination production elements of tourism system
, 22

‘Digital detox’
, 44

Digitalization
, 73, 292

Digital revenue management tools
, 280

Digital tools
, 277

digital front-office technologies use
, 282–283

digital/online social media
, 283–288

in hospitality industry
, 286–288

importance of use
, 283–284

interesting uses of
, 284–286

recommendations regarding uses of
, 288–292

customer relations and customer experience
, 288–289

managerial tools
, 288

presence on digital social media
, 289–290

website update
, 291–292

use of digital back-office technologies
, 279–282

at level of commercialisation process
, 279–281

at organisational level
, 281–282

Directing
, 219

Direction function
, 155

Discounted cash flow (DCF)
, 186

Internal Rate of Return (IRR) method
, 186–187

Net Present Value (NPV) method
, 186

Disinvestment alternative
, 251

Divergent thinking
, 76, 378

Domestic tourism
, 195, 212, 354

EatWith
, 407

Eco-innovators
, 374

Eco-labels and certifications
, 381

E-commerce services
, 291

Economic feasibility study
, 112

Economic systems
, 360

ECO-Z
, 308–309

E Ilunion Hotels
, 397, 398

Electronic media
, 268

‘E-mediaries’
, 74

‘Emotional labour’
, 82

Empathy
, 197

‘Employee stock ownership plans’
, 250

Employment
, 5, 40, 357

Enterprise risk management (ERM)
, 233–235

Entrepreneurial activity
, 5, 8, 82, 358

Entrepreneurial alertness
, 95

Entrepreneurial decision-making
, 158

Entrepreneurial opportunities
, 93, 94, 95, 96, 316–317, 321, 326

Entrepreneurial passion
, 272

Entrepreneurial process
, 93–98, 242

entrepreneurial intent
, 97–98

four phases of
, 93, 97

ideas and opportunities
, 94–95

influencing factors and dynamics
, 98–101

dynamics of entrepreneurial process
, 101

environmental and sociological factors
, 100–101

personal attributes
, 99–100

influencing factors depending on the phase of
, 99

opportunity evaluation
, 95–96

opportunity exploitation
, 96–97

opportunity recognition
, 95

Entrepreneurial traits
, 99

Entrepreneurs, definitions of
, 7–8

Entrepreneurship, definitions of
, 6–7

Environmental awareness
, 44

Environmental discontinuity
, 214

Environmental Management System
, 382, 384

E-reputation
, 286, 288, 291

E-tourism
, 45

Euromonitor
, 59

European airline industry
, 63

European Commission (EC)
, 11

European Union (EU)
, 11

Evaluation process
, 209

Exit route, taking
, 241

harvesting, importance of
, 248–249

harvesting, methods of
, 249–252

forming alliance/partnership with another business venture
, 251–252

initial public offering
, 250

private equity recapitalisation, choosing
, 250–251

selling the business
, 250

harvesting, reasons for
, 244–245

external forces
, 245

personal goals
, 244

retirement
, 244

succession
, 244–245

willingness to make change
, 245

harvest plan, development of
, 253–255

anticipating the harvest
, 253

expecting conflict
, 253–254

good advice, obtaining
, 254

understanding motivations
, 254

situation and factors
, 245–247

strategic pressure
, 246

urgency and other factors
, 246–247

valuation and payment methods
, 252–253

harvest value
, 252

method of payment
, 252–253

within broader strategy
, 247–248

combined/mixed strategy
, 248

growth strategy
, 247

retrenchment strategy
, 247

stability strategy
, 248

Expedia
, 84, 265, 292

Experience economy
, 193, 317

‘Experience providers’ (ExPros)
, 318, 319

Experiential marketing
, 317

External environment factors
, 264, 266

External macro-environment
, 61

External management-related GEiT innovations
, 378, 379

Facebook
, 43, 210, 282, 283, 287, 289, 290, 291

Family-run enterprises
, 134

Feasibility study
, 109–128

business feasibility study, report on
, 119–127

break-even analysis
, 126–127

company
, 120

executive summary
, 119–120

financial performance
, 127

financial projections
, 124–126

management capability
, 123–124

market analysis
, 122–123

market assessment
, 121–122

marketing strategy
, 123

service/product description
, 120–121

economic feasibility study
, 112

financial feasibility
, 113

legal feasibility study
, 112

market feasibility
, 112, 114–115

operational feasibility study
, 112

organisational feasibility
, 113

overview and components
, 111–113

schedule feasibility study
, 112

technical feasibility study
, 112, 113

template of
, 113–119

business, description of
, 114

critical risks and problems, examination of
, 116–117

executive summary and introduction
, 113–114

financial feasibility
, 117–118

management team and staff members
, 115–116

market feasibility
, 114–115

marketing plans
, 117

products/services, description of
, 115

results, evaluation, conclusion/recommendations and decision
, 118–119

technical specification
, 116

Feasible business venture
, 111

Feedback control
, 214

Feedback mechanisms, implementation of
, 231

Feedforward control
, 214

Finance component
, 161–162

Financial buyers
, 250

Financial control
, 175, 209, 214, 220

Financial feasibility
, 113

financial analysis and projections
, 124–127

projections and plan
, 117–118

Financial forecasts and statements
, 162

Financial management
, 170

budgeting
, 173–174

budgets, uses of
, 174–175

financial statements/reports
, 171–172

balance sheets
, 172

cash flow statement
, 172

profit and loss statement
, 171–172

investment decisions
, 185–186

investment evaluation methods
, 186–187

meaning, objectives and functions of
, 170–171

monitoring business performance and improvement
, 175

benchmarking/comparison
, 175

monitoring improvement
, 175–176

operational ratios
, 177–178

profitability ratios
, 176–177

operational decisions
, 178–185

analytical techniques
, 181–183

pricing methods
, 178–181

revenue management technique
, 183–185

Financial model
, 413

Financial planning
, 117, 118, 173, 174

Financial projections
, 117–118, 124–126

Financial resources
, 170, 215

Fitness and experiential tourism
, 44

Five Forces Model
, 62–63

Fixed costs (FC)
, 39, 126, 181

Flexibility
, 217

Flexible budget
, 174

Flickr
, 43, 283

Forecasting
, 174

Four corner’s analysis
, 67

Fourth industrial revolution (FIR)
, 75, 363

Franchise agreements
, 144

Franchise method
, 144

Franchising
, 143–145

French Alps
, 280

Gastronomy
, 320, 322, 407

Generation Y
, 44

Generic contracts
, 104

Geographic segmentation
, 305

Geographic-specific alliance
, 140

Global Blue
, 272

Global distribution system (GDS)
, 43, 416

Global economic crisis
, 409, 419

Global Entrepreneurship Monitor (GEM)
, 358

Globalization
, 73

Global value chain, in tourism
, 28–29

Going rate pricing
, 180

Google Home
, 292

GPS positioning
, 398

Grand Hyatt Cannes Martinez
, 280

Green Boutique Hotel
, 383

Green entrepreneurship in tourism (GEiT)
, 369

best practice
, 383

green actions and sustainable initiatives
, 377–380

green entrepreneurship in tourism context
, 374–377

social responsibility and certifications
, 380–383

theoretical and knowledge background
, 371

categories of green entrepreneurs
, 373–374

concept of green entrepreneurship and forces driving green initiatives
, 372–373

Green followers
, 373

Green Globe 21 (GG21) scheme
, 382

Green innovators
, 374

Green laggards
, 373

Green practices
, 370, 372, 373–374, 375, 377, 378, 384

Gross domestic product (GDP)
, 41

Gross operating profit (GOP)
, 171, 176

Growth by acquisition
, 247

Growth strategy
, 247

Guest satisfaction, ensuring
, 217

Hall’s tourism system
, 21, 22–23

Harvesting
, 243, 255

importance of
, 248–249

methods of
, 249–252

reasons for
, 244–245

Harvest plan
, 253–255

Hedonists, hotels for
, 85

Heterogeneity
, 80, 195, 204

High capital investment and immobility
, 40

High-tech meeting rooms
, 283

High-tech reception areas/lobby
, 282

HomeAway, case study
, 408, 414–416

Hootsuite
, 290

Horizontal collaboration
, 38

Horizontal integration
, 216

Horizontal linkages
, 28

Hospitality business
, 197, 237

Hospitality business, monitoring and assessment procedures in
, 207

assessment processes
, 211–213

characteristics to consider for
, 216–218

control process in Romanian accommodation business
, 218–220

purpose for
, 210–211

types of assessment procedures
, 214–216

financial resources
, 215

human resources
, 216

physical control
, 215–216

Hospitality industry
, 371, 376, 381

Hotel consortium
, 145

Hotel Optimiser
, 280

Human capital
, 75, 82, 397

Human creativity and innovation
, 388

Human resource management
, 26

IHG (InterContinental Hotels Group)
, 291

Imitability
, 41

Inbound logistics, in value chain
, 26

Incremental innovation
, 78, 79, 80

Industries, tourism-related
, 4, 5, 10–11, 30, 72, 73, 79, 86, 134, 135, 319, 354

characteristics and profile of entrepreneur in
, 391–392

Industry/destination level, value chain at
, 27–28

Industry value chain
, 27

Inflexibility
, 40–41

Information and communication technologies (ICTs)
, 27, 38, 43, 73, 105, 134, 226, 298, 335, 373

In-house skills training
, 199

Innovation
, 71

definitions
, 7, 76, 77

and entrepreneurship
, 81–83

determining factors
, 80–81

forms and types of
, 78

imperative for
, 73–75

knowledge management
, 76–77

success cases/best practices
, 83–86

technological innovations
, 78–80

Innovation Grisons
, 339

Innovations Generator
, 339

Input providers
, 38

Inseparability
, 194–195, 204

Instagram
, 286, 289

Instant messaging
, 45

Intangibility
, 194, 204

Integration
, 216

Intended strategy
, 67

Internal management-related GEiT innovations
, 378, 379

Internal Rate of Return (IRR) method
, 186

International Hotel and Restaurant Association (IH&RA)
, 382

International tourism
, 5, 28, 29, 30, 42, 47, 212, 321, 354, 395, 396

International Tourism Partnership
, 377

International Trade Centre (ITC)
, 228

International transport
, 29

Internet
, 43–45, 79, 104, 140, 141, 266, 268, 278, 286, 290, 292, 298, 302, 335, 405, 410

Inventory control
, 215

Investment alliance
, 140

Investment decisions
, 185–186

Investment evaluation methods
, 186–187

discounted cash flow (DCF)
, 186

internal rate of return (IRR) method
, 186–187

Net Present Value (NPV) method
, 186

Investment funding
, 118

Invoicing
, 280

Island Safaris of Vanuatu and Vanair
, 12, 13

ISO 31000:2009
, 225, 227–228, 233, 238

ISO/IEC 31010:2009
, 228

Job creation
, 5, 353

Joint venture
, 140

Key performance indicators (KPIs)
, 216

Knowledge management (KM)
, 76

creativity and innovation in the context of
, 76–77

Knowledge transfer
, 80

Labour Law
, 104, 107

Leadership in Energy and Environmental Design (LEED) rating system
, 380

Legal enterprises
, 392

Legal feasibility study
, 112

Legal issues and aspects of entrepreneurship
, 102–106

appropriate business entity/structure, choice of
, 102

contracts
, 104–106

intellectual property rights, protection of
, 102–103

liability issues and insurance
, 103–104

Legal risk
, 104

types of
, 105

Legal structure
, 160

Leiper’s tourism system
, 21–22

Licensing
, 103, 417

Lifestyle entrepreneurship
, 356

LikeAlizer
, 290

Lilizela Awards
, 203

Lombok pottery making lessons
, 395–396

Long-term market development
, 40

Loss aversion bias/self-fulfilling prophecy
, 158

Lounge Up applications
, 280

Louvre Hotels group
, 281

Loyalty programmes
, 195, 202

Management, defined
, 154

Management and business plan
, 153

decision-making bias, identifying
, 157–158

finance component
, 161–162

market component
, 162–164

micro case study
, 164–166

making decisions based on suitable sources of information
, 164–165

using business plan
, 166

operational decisions
, 156–157

sources of information supporting management decision-making
, 158–159

strategic decisions
, 156

tactical decisions
, 156

venture component
, 160–161

Management contracts
, 142–143

Management team
, 115–116

MapMyFitness
, 48

Marginal cost pricing
, 180

Market, defined
, 37

Market analysis
, 122

competition analysis
, 122–123

concept evaluation and refinement
, 123

industry trends
, 122

location and facility
, 122

Market assessment
, 121

Market conditions
, 212

Market feasibility
, 112, 114–115

Marketing and purchasing consortia
, 145

Marketing and sales, in value chain
, 26

Marketing innovation
, 78

Marketing of tourism services/experiences
, 261

experience encounter
, 269–272

passion
, 272

people
, 269–270

physical environment
, 271–272

processes
, 270

pre-encounter
, 265–269

partners
, 267–268

place
, 265–266

presentation
, 268–269

pricing
, 266

product
, 265

promotion
, 267

10 Ps model
, 263–264

Marketing partnerships
, 268

Marketing plan
, 117, 297

case study
, 308–309

elements of
, 300

market analysis
, 300–304

competition analysis
, 301–302

gathering and analysing data
, 303–304

importance of technology
, 302

potential customers and potential of market
, 301

social, political, economic environment
, 302–303

market segmentation, targeting and positioning
, 304–307

budgeting
, 307

defining marketing strategy
, 305–306

marketing mix decisions
, 306

marketing tactics
, 306–307

monitoring, control and evaluation
, 307–308

setting marketing objectives
, 304

strategic marketing planning
, 299–300

Marketing presentation
, 269

Marketing strategy
, 123, 163, 305–306

Market positioning
, 162

Market potential
, 125

Market pricing
, 180

Market research
, 163, 164

Market segmentation process
, 305, 310

Market share
, 65, 125–126, 302

Market’s dynamism
, 309

Marriott/LiquidSpace
, 414

Master budget
, 174

Maya Boutique Hotel
, 345, 346

Measurement instrument
, 200

Meetings, Incentives, Conferences and Exhibitions (MICE)
, 287, 398

Meliá Hotels
, 86

Mental processing
, 96

Merapi Lava Tour
, 393

Millennials
, 44, 47, 85, 410

Mission statement
, 160

Mobile payment
, 280–281

Mobile phones
, 43, 45

Mobile smartphone technology
, 47

Mobile technology
, 46, 410

Mobile terminal
, 282

Modern software development methodologies
, 236

Monitoring and controlling
, 218, 219

Monumentality
, 395

Moontain Hostel
, 280

Multi-unit franchisee ownership
, 145

My Web Valet
, 282

Nagelkerke coefficient of determination
, 344

Nature-based tourism
, 164, 165

Net income projections
, 162

Net present value (NPV)
, 118, 186

Net promoter score (NPS)
, 319

Nett profit ratio
, 176

Nett return on total assets ratio
, 176–177

New consumers
, 73

New entry, threat of
, 63

New trends and fashions
, 73

Nou-u technology
, 398

Novices, wine tourism
, 326

Online check-in and check-out
, 282

Online co-innovation communities
, 79

Online platforms
, 301, 408

Online social media, typology of
, 285

Online travel agent (OTA)
, 46, 84, 278, 291, 416

Open innovation
, 334–336

Opera
, 280

Operating budget
, 174

Operational budget
, 211

Operational decisions
, 156–157, 178–185

analytical techniques
, 181–183

break-even analysis
, 181–182

profit sensitivity analysis (PSA)
, 182–183

pricing methods
, 178

contribution margin pricing
, 180

cost-plus pricing
, 179–180

factors influencing pricing decisions
, 179

going rate pricing
, 180

price promotions
, 181

rate of return pricing (ROR)
, 180

stages in setting prices
, 178–179

revenue management technique
, 183–185

Operational feasibility study
, 112

Operational ratios
, 177–178

Opportunity beliefs
, 94

Oracle
, 280

Organic growth
, 247, 352

Organisational feasibility
, 113

Organisational innovation
, 78

Organising process
, 220

Organizational skills
, 73

Organization for Economic Co-operation and Development (OECD)
, 8

Otium in Italy
, 142

Outbound logistics, in value chain
, 26

Outsourcing
, 236

Overconfidence bias
, 157, 335

Overoptimism bias
, 157

Ownership
, 195, 204

Oyster
, 319

P2P accommodation platform
, 414–416

P2P finance
, 406

Participatory web
, 43

Partners, marketing model
, 264, 267–268

Partnerships
, 137–138, 418

Passion, marketing model
, 264, 272

Patents on inventions
, 102–103

Payment, method of
, 252

Peer-to-peer
, 404, 405, 406, 411, 414–416

People, marketing model
, 264, 269–270

Performance dimensions
, 80, 81

Performance evaluation
, 270, 319

Performance management
, 216

Performance standards
, 211

Periscope
, 287

Perishability
, 195, 204

Personal safety and security
, 361

Personnel and training consortia
, 145

PEST (Political, Economic, Socio-cultural and Technological) analysis
, 61–62, 214

Phygitalization
, 293

Physical control, in the tourism business
, 215–216

Physical environment, marketing model
, 264, 271–272

PhytoTrade Africa
, 361

Pizza Hut
, 145

Place, marketing model
, 265–266

Planning
, 172–173, 211

Planning and management strategies
, 22

Planning process
, 219, 220

Porter’s model
, 62

Presentation, marketing model
, 264, 268–269

Price promotions
, 181

Pricing, marketing model
, 264, 266

Pricing methods
, 178

contribution margin pricing
, 180

cost-plus pricing
, 179–180

factors influencing pricing decisions
, 179

going rate pricing
, 180

price promotions
, 181

rate of return pricing (ROR)
, 180

stages in setting prices
, 178–179

Pricing tourism services
, 171, 178

Primary information
, 158, 159

collection and analysis of
, 165

Private equity recapitalisation
, 250–251

Processes, marketing model
, 264, 270

Process innovation
, 78

Procurement
, 26

Prodigy Network
, 340

Product, marketing model
, 264, 265

Product clubs
, 138–139

Product innovation
, 78

Product liability claims
, 103

Product partners
, 268

Profitability ratios
, 176–177

nett profit ratio
, 176

nett return on total assets ratio
, 176–177

profit before fixed charges ratio
, 176

return on owners’ equity ratio
, 177

Profit and loss statement
, 161, 162, 171–172, 174

Profit-based online platforms
, 408

Profit before fixed charges ratio
, 176

Profit multipliers (PMs)
, 182

Profit planning
, 174

Profit sensitivity analysis (PSA)
, 178, 182–183

Project management
, 112

Promotion, marketing model
, 264, 267

Promotional and PR partnerships
, 268

Property Management System (PMS)
, 279, 280

Prospective entrepreneurs
, 111–112, 115, 155, 163, 194

Psychographic segmentation
, 305

Psychological elements
, 23

Qantas Holiday
, 13

Qualities
, 8, 203

Quality control
, 215–216

Quality Management System (QMS)
, 280

Radical innovation
, 78, 79

Rate of return pricing (ROR) method
, 180–181

Referral consortia
, 145

Regulatory compliance
, 102

Relationship marketing
, 195

Reliability
, 197

ReportLinker Insight (2016)
, 408

Reputation management
, 286

Reservations systems
, 145

Resource allocation processes
, 56

Resource-based perspective (RBV)
, 95

Responsiveness
, 197

Restaurant industry
, 144

Retail business
, 246

Retrenchment strategy
, 247

Return on investment (ROI)
, 213, 315, 316

Return on owners’ equity ratio
, 177

Revenue management technique
, 183–185

Revenue partners
, 268

Revenue per available room (RevPAR)
, 177, 183

Review Express
, 290

RH Hotels
, 84–85

Ridesharing business models
, 413

Risk analysis
, 229–230

Risk and uncertainty
, 213, 229

Risk assessment procedures, establishing
, 233

Risk assessment process
, 229

Risk identification
, 229

Risk management (RM)
, 223, 225–226

definition of risk
, 225

enterprise risk management (ERM)
, 233–235

implementation and benchmarking
, 233–234

learning and reporting
, 234–235

measuring and monitoring
, 234

planning and design
, 233

plan
, 230, 231

principles
, 226–227

process of
, 228–232

standard of
, 227–228

strategies
, 235–238

risk avoidance
, 236

risk reduction
, 236

risk retention
, 237–238

risk sharing
, 237

Risk performance
, 231

monitoring
, 234

reporting
, 234

Risk transfer
, 237

Risk treatment
, 230

Romanian households
, 219

Room yield
, 183

Rural areas, improving life conditions in
, 357

Sales alliance
, 140

Sales estimation methods
, 125–126

Sales volume, projecting
, 125

SCEPTICAL
, 62

Schedule feasibility
, 112

Schumpeter’s innovation theory
, 76

Scribd
, 283

Search engines optimisation (SEO)
, 306

Seasonality
, 39, 40

Secondary information
, 159

collection and analysis of
, 164–165

Self-fulfilling prophecy
, 158

Self-interest bias
, 158

Sensory experiences (SENSE)
, 318

Service, in value chain
, 26

Service defectors
, 83

Service excellence
, 193, 194, 199, 204

after guests having an experience at the establishment
, 202

before guest visits the accommodation establishment
, 200–201

during the stay at accommodation establishment
, 201–202

in South Africa
, 202–203

Service industries, marketing in
, 263, 273

Service products, characteristics of
, 194–195

Service quality
, 192, 193, 195–196

Service Quality Scorecard (SQSC)
, 196

Service quality variables
, 196–199

Services and tourism services

general characteristics of
, 38–39

Sharing, defined
, 405

Sharing economy (SE)
, 44, 405–408, 410–411

business models in
, 411–414

business opportunities and threats
, 416–418

core pillars of
, 412

HomeAway, case study
, 414–416

key drivers for growth of
, 409–410

Sharing information
, 216

Small- and medium-sized enterprises (SMEs)
, 11, 228, 267, 300, 391

Small- and medium-sized tourism enterprises (SMTEs)
, 134, 135, 139

Small and micro enterprises
, 371

Small business networks
, 362

Small Luxury Hotels (SLH)
, 146–147

Small tourism enterprises
, 279, 362

Smart consumer
, 74

SMART marketing objectives
, 300, 304

Snapchat
, 287

Social enterprises
, 356, 360

Social entrepreneurship, in tourism
, 351

concept and context of
, 353–355

benefits for entrepreneur
, 355

benefits for society and tourism
, 354–355

in the context of developing country
, 355–357

importance of social entrepreneurship
, 355–356

improving life conditions in rural areas
, 357

low barriers of entry
, 356–357

fourth industrial revolution (FIR)
, 363–365

benefit to entrepreneurs and tourism
, 364

challenges and opportunities of
, 365

main features
, 363

new organisational models for tourism
, 364–365

South Africa
, 357–363

alternative model of entrepreneurship
, 360–362

basic needs approach
, 359

importance of SMMEs in
, 358–359

strengthening linkages between entrepreneurship and tourism
, 362–363

Social interaction
, 74

Social media (SM)
, 43, 210, 268, 283–288

Social networks sites (SNSs)
, 405, 411

Sociograph
, 287, 290

Solution-specific alliance
, 140

South African tourism industry
, 203

South Africa Web (2015)
, 359

Spain, accessible tourism in
, 397

Spectacularity
, 395

Stability strategy
, 248

Staff controls
, 238

Stakeholders
, 13, 37, 232, 397

STAR Alliance
, 140

Start-up business
, 173

Starwood Hotels
, 286, 287

State Secretariat for Economic Affairs (SECO)
, 339

STEEP (Socio-Demographic, Technological, Economic, Environmental and Political Influences )
, 62

Strategic alliance partnership
, 138

Strategic analysis
, 58–63

definition and considerations for application
, 58–60

tools of
, 60–63

Five Forces Model
, 62–63

PEST analysis
, 61–62

SWOT analysis
, 60–61

Strategic buyers
, 250

Strategic decisions
, 133, 148, 156

Strategic experiential modules (SEMs)
, 318

Strategic formation
, 55–56

Strategic marketing planning
, 299–300

Strategic planning
, 56–58

definition of
, 56–57

and management
, 54–56

practical tips
, 57–58

Strategy implementation
, 56

Substitution, threat of
, 63

Supplier power
, 63

Supply chain
, 27, 413

Supply chain management
, 37

Sustainability certification
, 380

Sustainability-oriented entrepreneurs
, 372

Sustainability Performance Operation Tool (SPOT)
, 377

Swiss Confederation
, 339

Swiss crowdfunding platforms
, 340

SWOT (strength, weakness, opportunism and threat) analysis
, 54, 60–61, 65, 163, 165, 300

Systems theory
, 21

‘Table d’hôte’
, 407, 408

Tactical decisions
, 156

Talent development
, 5

Tangibility
, 197

Tangible elements, quality of
, 265

Technical and maintenance services
, 281

Technical feasibility study
, 112, 113

Technological advancements
, 409

Technological development
, 26, 45

Technology operators
, 356

‘TELOS’ (technical, economic, legal, operational and schedule)
, 112

Tenacious and persistent entrepreneurs
, 9

Thai Soft
, 291

Tourism businesses
, 40–41, 134, 269, 273, 408–409

Tourism business managers and owners
, 199

Tourism consumer behaviour
, 42–44

trends in
, 74

Tourism Development Council Board meetings
, 13

Tourism experience
, 21, 23–25, 37, 313

added value for tourists
, 320–325

first case/best practice
, 321–322

second case/best practice
, 322–324

third case/best practice
, 324–325

authentic
, 43

consumer experience, creating
, 315–320

customer feedback
, 319–320

entrepreneurial opportunities
, 316–317

experiential marketing and experience economy
, 317–318

strategic experiential modules and experience providers
, 318–319

definitions of
, 23–24

phases in temporal terms
, 25

Tourism markets
, 72, 74, 263

Tourism offerings
, 36, 135, 321

Tourism products
, 36, 39, 262–263, 266

Tourism providers
, 43, 47, 72, 82, 133, 136, 196

Tourism services, particular characteristics of
, 39–40

Tourism services and markets, features of
, 38–40

Tourism supply chain, providers in
, 38

Tourist consumers
, 49, 74, 408

Tourist-generated content
, 287

Tourist service experience
, 194

Tour operators
, 29, 266

Toursbylocals
, 407

Tour wholesalers
, 266

Trademarks
, 103

Training programmes
, 202

Transport, international
, 29

Travel agents
, 29, 266

Travel and Tourism Intelligence
, 59

Travelblog
, 43

Travelocity
, 265

Travel technology
, 408

Travel trade
, 146

Trends in the tourism and travel markets
, 41

general situation
, 41–42

technological developments
, 45

tourism consumer behaviour, emerging trends in
, 42–44

TripAdvisor
, 43, 284, 286, 289, 290, 301, 303, 319

Tripforeal
, 407

TUR4all application
, 398

Turnover and cost structure
, 118

Twitter
, 289

Uber
, 356

Uncertainty, reducing
, 9

Uniqueness search
, 74

United Nations Organization for Industrial Development (UNIDO)
, 228

Urgency
, 246

Value chain
, 25–28

at business level
, 26–27

primary activities
, 26

support activities
, 26

value system
, 27

at industry/destination level
, 27–28

global
, 28–29

Value proposition
, 413

Vanpooling
, 413

Vanuatu Island Bungalow Association (VIBA)
, 12, 13

Vanuatu safaris air pass (VSAP)
, 12

Vanuatu’s tourism industry
, 12

Variable costs (VC)
, 126, 181

Venture component
, 160–161

Venture creation process
, 390

Vertical collaboration
, 38

Vertical integration
, 216

Vidivino
, 324

Virtual consumer community
, 286

Vision statement
, 160

VizEat
, 408

Vodafone Spain Foundation
, 398

Voluntary hotel chain
, 141

Wearable electronics
, 45

WeChat
, 45, 281, 291

WeMakeIt
, 344

WhatsApp
, 45, 282

Wi-Fi
, 282, 289

Wikipedia
, 335

Winemakers
, 317, 320, 323–324, 325, 326

Wineries’ investments
, 316

Wine Routes
, 79

Wine tasting
, 316, 322

Wine tourism
, 315, 317, 320, 321, 324–326

Wood’s model
, 96

World Tourism and Travel Council (WTTC)
, 382

World Tourism Day 2015
, 5

World Tourism Organisation
, 371

X generation, premium hotels for
, 85

Yield management (YM)
, 46, 178, 183, 184, 185

Yield percentage
, 177–178

YouTube
, 43, 288

‘Zeyssolff’s house’
, 321, 322

Prelims
Part I Tourism: A Consumer-Driven Business Field
Chapter 1 Entrepreneurship and Entrepreneurs in Tourism
Chapter 2 Framework for Tourism Industries: Tourism System and Tourism Value Chain
Part II Tourism Business Environment
Chapter 3 Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets
Chapter 4 Strategic Analysis and Competition Analysis
Chapter 5 Innovation, Creativity and Tourism
Part III Planning the Tourism Business Venture
Chapter 6 The Entrepreneurial Process and Legal Issues
Chapter 7 Feasibility Analysis and Study
Chapter 8 Collaborative Forms and Strategies for Business Venturing in Tourism Industries
Part IV Managing the Tourism Business
Chapter 9 Management and Business Plan
Chapter 10 Managing Financial Matters
Chapter 11 Providing Service Quality and Customer Care in Tourism Businesses
Chapter 12 Monitoring and Assessing Business Performance in Tourism: The Case of Hospitality Business
Chapter 13 Risk Management in Tourism Ventures
Chapter 14 Taking the Exit Route: Reasons, Methods and a Plan
Part V Marketing the Tourism Business Offering
Chapter 15 Marketing of Tourism Services/Experiences
Chapter 16 Digital Tools: Their Value and Use for Marketing Purposes
Chapter 17 Designing and Implementing a Marketing Plan
Chapter 18 Designing and Creating Tourism Experiences: Adding Value for Tourists
Part VI Specific Topics of Entrepreneurship in Tourism
Chapter 19 Crowdsourcing for Tourism Ventures
Chapter 20 Social Entrepreneurship in Tourism: Business Opportunities in the Context of Developing Country
Chapter 21 Green Entrepreneurship in Tourism
Chapter 22 Contribution of Creative Tourism to Entrepreneurship
Chapter 23 Sharing Economy and Entrepreneurship in Tourism
About the Authors
Index