Superdrug prescribes e‐recruitment to improve talent management: Retailer cuts its cost per hire by 87 percent

Abstract

Purpose

The paper aims to recount how UK health and beauty retailer Superdrug automated its recruitment by moving the entire process online.

Design/methodology/approach

The paper describes the weaknesses of the paper and e‐mail based recruitment system the company used to employ, and the advantages resulting from the new system.

Findings

The paper describes how the recruitment process has become quicker, more efficient, and 87 percent cheaper.

Practical implications

The paper emphasizes the importance of good recruitment systems in helping to ensure that a company has a good employer brand.

Originality/value

The paper offers companies a way to deal with the large numbers of CVs they may receive as a result of placing a recruitment advertisement online.

Citation

(2007), "Superdrug prescribes e‐recruitment to improve talent management: Retailer cuts its cost per hire by 87 percent", Human Resource Management International Digest, Vol. 15 No. 4, pp. 26-28. https://doi.org/10.1108/09670730710753951