Office Depot takes the fear out of customer‐service training: Self‐pace program brings major business benefits
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 1 June 2006
Abstract
Purpose
This article examines the effectiveness of an award‐winning program of self‐pace customer‐service training, which replaced the classroom‐based “sheep‐dip” approach at Office Depot.
Design/methodology/approach
Presents the comments of the Office Depot head of learning and development, and the customer‐service director, as well as the views of some of the people who have undertaken the training.
Findings
Shows that people's feelings about how they were being trained made them fearful, reluctant to learn and take up customer service. The result was high attrition and dropout rates. The self‐pace customer‐service program has provided a solution centering on how people learn to achieve tangible business benefits, supporting Office Depot's mission to be a great place to work.
Practical implications
Argues that the company has achieved increased business through high‐quality customer service delivered by motivated, happy, skilled staff.
Originality/value
Highlights the ways in which some people's reservations about the new system of training were overcome.
Keywords
Citation
(2006), "Office Depot takes the fear out of customer‐service training: Self‐pace program brings major business benefits", Human Resource Management International Digest, Vol. 14 No. 4, pp. 13-15. https://doi.org/10.1108/09670730610666319
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited