Executives “plug in” to electronic commerce
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 1 April 2002
Abstract
A global electronic‐business course, delivered over the Internet, is helping to provide managers with an understanding of how electronic commerce is changing the way they think about business today. The program, developed and managed by FT Knowledge and the Wharton School of the University of Pennsylvania, USA, guides managers through the opportunities and threats presented by electronic commerce. It focuses upon areas such as marketing, electronic retailing, pricing, product design, supply‐chain management and communication.
Keywords
Citation
(2002), "Executives “plug in” to electronic commerce", Human Resource Management International Digest, Vol. 10 No. 2, pp. 31-33. https://doi.org/10.1108/09670730210791909
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited