The balanced score‐card: short‐term guest or long‐term resident?

Abstract

One recently developed performance measurement method which may prove more effective for hotel management is that of the “balanced score‐card” – which aims to give management a “comprehensive but quick” view of their organization′s performance. Investigates whether the “score‐card” may represent a long‐term solution to the “superior performance measurement method” the hotel sector is apparently looking for – or whether it is more likely to be just a short‐term, passing fad?

Citation

Brander Brown, J. and McDonnell, B. (1995), "The balanced score‐card: short‐term guest or long‐term resident?", International Journal of Contemporary Hospitality Management, Vol. 7 No. 2/3, pp. 7-11. https://doi.org/10.1108/09596119510146751