The meaning and management of yield in hotels
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 July 1995
Abstract
Definitions of yield management vary in terms of their content and focus. Develops a “best fit” definition of yield management of the hotel sector by reviewing the literature in this area and extracting the key words and central meanings used. In addition, produces a list of eight features using a comparison and analysis of the views of London‐based front office managers and features of yield management applications promoted through vendors′ sales literature. Together these eight features illustrate what an ideal yield management application would offer. While all of the applications currently for sale within the UK offer some of these features, none of them are capable of performing the complete range.
Keywords
Citation
Jauncey, S., Mitchell, I. and Slamet, P. (1995), "The meaning and management of yield in hotels", International Journal of Contemporary Hospitality Management, Vol. 7 No. 4, pp. 23-26. https://doi.org/10.1108/09596119510083229
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited