Factors that influence the implementation of collaborative RFiD programs
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 12 October 2010
Abstract
Purpose
Radio frequency identification (RFiD) programs are being mandated by many entities, such as Wal‐Mart and the Department of Defense, but what factors lead to successful implementation of these programs by their business partners?
Design/methodology/approach
This paper is conceptual in nature. It briefly reviews current applications of RFiD technology and proposes a model for RFiD implementation through partners.
Findings
While some companies are quickly adopting RFiD technology, little is known regarding important factors for successful implementation. To address the interorganizational nature of RFiD, this research uses assimilation theory to provide insight as to the key factors impacting the deployment of this technology across trading partners.
Originality/value
The paper provides a theory‐based framework for companies' RFiD initiatives and identifies specific factors that enable a business partner to implement successfully an RFiD technology program initiated by a powerful supplier or customer.
Keywords
Citation
Fries, J.L., Turri, A.M., Bello, D.C. and Smith, R.J. (2010), "Factors that influence the implementation of collaborative RFiD programs", Journal of Business & Industrial Marketing, Vol. 25 No. 8, pp. 590-595. https://doi.org/10.1108/08858621011088329
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited