Is today the right time to buy? Analysis of the factors which shape this opinion

Abstract

Aims to define the index of consumer sentiment (ICS) and the different aspects which influence it. To this end, uses the hypothetical starting point that the subjective perception of the consumer’s economic situation has more to do with aspects of lifestyle than with socio‐demographic or economic characteristics. To prove this hypothesis, uses the statistical technique called “logistic regression” which has been applied to research on “economic behaviours and attitudes”, carried out by the CIRES Foundation.

Citation

Díaz De Rada Igúzquiza, V. (1996), "Is today the right time to buy? Analysis of the factors which shape this opinion", European Journal of Marketing, Vol. 30 No. 6, pp. 70-83. https://doi.org/10.1108/03090569610121683