Tobacco advertising and children′s smoking: a review of the evidence

Abstract

There has been a long debate about whether there is a link between tobacco advertising and children′s smoking. Reviews the evidence for such a link drawing on a wide range of academic research that has adopted three approaches to the problem: studies of consumer response; studies using econometric methods; and studies of the impact of advertising bans. Preaches the conclusion that, within the inevitable confines of social science research, it is no longer tenable to deny that cigarette advertising does influence children′s smoking.

Citation

Hastings, G.B. and Aitken, P.P. (1995), "Tobacco advertising and children′s smoking: a review of the evidence", European Journal of Marketing, Vol. 29 No. 11, pp. 6-17. https://doi.org/10.1108/03090569510100678