Production and trade marketing policies regarding organic olive oil in Sicily
M. Crescimanno
(Department ESAF, University of Palermo, Palermo, Italy)
S. Di Marco
(Department ESAF, University of Palermo, Palermo, Italy)
G. Guccione
(Department ESAF, University of Palermo, Palermo, Italy)
1201
Abstract
This research analyses the main structural factors of the organic olive oil sector in Sicily, and the effects of the European sustainable development policy (EEC Regulation 2092/91, EEC Regulation 2078/92). It examines the trade marketing of organic producers of olive oil like the initiatives to exploit European branding, typicalness, and European recognition of PDO (protected denomination of origin).
Keywords
Citation
Crescimanno, M., Di Marco, S. and Guccione, G. (2002), "Production and trade marketing policies regarding organic olive oil in Sicily", British Food Journal, Vol. 104 No. 3/4/5, pp. 175-186. https://doi.org/10.1108/00070700210425642
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited