Consumer perceptions in Eastern European food markets
P.J. Baron
(Professor)
R.D. Mueller
(Lecturer in the Department of Marketing at De Montfort University School of Business, Leicester, UK)
1319
Abstract
Conducts a small‐scale consumer survey in Bulgaria and the Czech Republic. Examines consumer preferences with respect to product and distribution characteristics of food. Finds product characteristics to be more important than service characteristics. Furthermore, customers have a strong preference for imported foods, but exaggerate the market share, and are mainly impressed by the presentation and packaging superiority.
Keywords
Citation
Baron, P.J. and Mueller, R.D. (1995), "Consumer perceptions in Eastern European food markets", British Food Journal, Vol. 97 No. 2, pp. 34-38. https://doi.org/10.1108/00070709510082489
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited