Prelims

Half Title

EMOTIONAL APPEALS IN ADVERTISING BANKING SERVICES

Title Page

EMOTIONAL APPEALS IN ADVERTISING BANKING SERVICES

BY

EMMANUEL MOGAJI

University of Greenwich, London, UK

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

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First edition 2018

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78756-302-5 (Print)

ISBN: 978-1-78756-299-8 (Online)

ISBN: 978-1-78756-301-8 (Epub)