SAM Advanced Management Journal
Issue(s) available: 1 – From Volume: 89 Issue: 1, to Volume: 89 Issue: 1
Subject:
Volume 89
-
Issue 1 2024
Forever I am yours: the interrelationship between service brand love, psychological contracts and customer switching barriers in the banking industry
Caroline Mnong'one, Furaha Kowero, David AmaniThis study aims to examine the influence of dimensions of the psychological contract on strengthening customers' switching barriers through the mediating role of service brand…
12
e-ISSN:
2996-6078Online date, start – end:
2017Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Avinandan Mukherjee
Further Information
