Journal of Trade Science: Volume 12 Issue 2 , Open Access

Editorial: Issue 2 (volume 12)

Van Son Dinh, Ninh Nguyen

Moderators of the relationship between turnover intentions and performance

Hong T.M. Bui, Jonathan Pinto, Aurelie Viet Ha Tran Vu, Nhuan T. Mai, Thanh Q. Nguyen

Drawing from the theory of reasoned action, this study investigated the moderators of the relationship between turnover intentions and performance at work.

Nexus of green human resource management and sustainable corporate performance: the mediating roles of green behavior and green commitment

Thanh Tiep Le, Duc Hieu Tham

The driving force behind this study is the need to learn more about the ways in which green human resource management (GHRM) can impact sustainable corporate performance (SCP)…

Food vloggers and their content: understanding pathways to consumer impact and purchase intentions

Thi My Nguyet Nguyen, Bao Ngoc Le, Mark A.A.M. Leenders, Pimpika Poolsawat

This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how…

Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective

Hiba Elbirou

This study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to…