South Asian Journal of Marketing: Volume 4 Issue 2 , Open Access

Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?

Mitra Meijani, Alireza Rousta, Dariyoush Jamshidi

The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing. The information…

The outlook of sustainability assurance in global trends: a bibliometric review and research agenda

Kofi Mintah Oware, V. Harshitha Moulya

There is a growing interest in how firms respond to environmental degradation and societal challenges. Firms respond through their sustainability reports, but assurance of the…

Best time to post and review on Facebook and Instagram: analytical evidence

Nripendra Singh, Anand Jaiswal, Tanuj Singh

The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study…

Barossa be consumed: a semiotic smorgasbord for Southeast Asians

Michael Shaw, Priyantha Bandara, Sardana Islam Khan

This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South…