South Asian Journal of Marketing: Volume 4 Issue 1 , Open Access

Subject:

Table of contents

The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations

Mst Farjana Rahman, Md Shamim Hossain

The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive…

12054

Determinants of intentions to use the foodpanda mobile application in Bangladesh: the role of attitude and fear of COVID-19

Abdulla Al-Towfiq Hasan

This study investigates the determinants influencing customers’ intentions of using the foodpanda mobile app during COVID-19 pandemic.

3159

Customers' choice of the bank during the Covid-19 pandemic: the moderating effect of different banks in Bangladesh

Md Ashraf Harun

The study aims to examine the factors affecting the customers' choice of Bangladeshi banks during the Covid-19 pandemic and the moderating effects of private and public banks on…

1635

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives

P.G.S. Amila Jayarathne, B.T.K. Chathuranga, N.J. Dewasiri, Sudhir Rana

This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also…

2872

Service recovery efforts' influence on consumers' desire to reciprocate and forgiveness: the mediating role of perceived justice

Rana Muhammad Umar

This paper investigated the impact of firms' service recovery efforts on consumers' desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally…

1425
Cover of South Asian Journal of Marketing

ISSN:

2719-2377

e-ISSN:

2738-2486

Online date, start – end:

2021

Open Access:

open access

Editor:

  • Dr. Dewasiri N. J.