Table of contents
Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics
Md. Ashraful Alam, Debashish Roy, Rehana Akther, Rajidul HoqueConsumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in…
Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising
Priyam Ghosh, Mothilal Lakavath, Karthikeyan Somaskandan, Satyanarayana ParayitamThis paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude…
Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh: the role of self-direction value and price fairness
Abdulla Al-Towfiq HasanThis paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese…
The mediating effect of trust on consumer behavior in social media marketing environments
Aloka Karunasingha, Nalin AbeysekeraThe main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the…
Haq Allah Hu: tourists' phenomenological experiences of visiting shrines as Islamic spiritual destinations
Ahsan Kamal, Muhammad KashifOver the years, shrines have been ignored as a destination by islamic marketing scholars. However, shrines can be classified as Islamic spiritual destinations which are visited by…
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ISSN:
2719-2377e-ISSN:
2738-2486Online date, start – end:
2021Journal’s owner:
Sri Lanka Institute of Marketing(opens new window)Open Access:
open accessEditor:
- Dr. Dewasiri N. J.