Journal of Humanities and Applied Social Sciences: Volume 4 Issue 2 , Open Access

Covid-19 global pandemic, workplace spirituality and the rise of spirituality-driven organisations in the post-digital era

Eden Yin, Abeer Mahrous

Despite the growing importance of workplace spirituality, organisations have been reluctant to integrate spirituality into their workplaces; this paper discusses how to integrate…

Egyptian small and medium sized enterprises’ battle against COVID-19 pandemic: March–July 2020

Zeinab Abbas Zaazou, Doaa Salman Abdou

The impact of COVID-19 outbreak freeze economic actors and hold innovative startups. This triggered the researchers to investigate the effect of the pandemic on small- and…

The role of sports marketing in attracting audiences towards less popular sports

Dalia Sedky, Wael Kortam, Ehab AbouAish

The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports.

Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism

Riham Mohamed Talaat

Fashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with…