Management Matters , Open Access
Issue(s) available: 5 – From Volume: 19 Issue: 1, to Volume: 21 Issue: 1
Subjects:
Understanding digital social responsibility's impact on purchase intention: insights from consumer engagement, brand loyalty and Generation Y consumers
David Amankona, Kaigang Yi, Chikwanda KampambaThe study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It…
286
Save life! Optimization of dynamics for pharmaceutical distribution performance
Benjamin Mwakyeja, Honest F. KimarioOptimization of dynamics determining distribution performance of pharmaceuticals is vital in realizing Sustainable Development Goal (SDG) number 3 which insists on provision of…
51
ISSN:
2279-0187e-ISSN:
2752-8359ISSN-L:
2279-0187Online date, start – end:
2021Journal’s owner:
Loyola Institute of Business Administration(opens new window)Open Access:
open accessEditor:
- Dr Deepak Mathivathanan