Table of contents
Guest Editors: Professor Jeff French
Marketing social marketing
Matthew WoodThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote…
Social marketing at a critical turning point
Tom Beall, Jennifer Wayman, Heidi D'Agostino, Angie Liang, Cara PerellisThe purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally.
Transformative social marketing: co‐creating the social marketing discipline and brand
R. Craig LefebvreThe purpose of this paper is to explore the field of social marketing. The field needs to evaluate what works, and more importantly for it to prosper and remain relevant, it must…
Social marketing at the right place and right time with new media
Jay M. Bernhardt, Darren Mays, Amanda K. HallThe purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer…
Critical social marketing: investigating alcohol marketing in the developing world
Tom Farrell, Ross GordonThe World Health Organization (WHO) has expressed concern regarding alcohol consumption and related harms in developing nations. Concomitantly a growing evidence base suggests…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy