Nankai Business Review International: Volume 15 Issue 2

Understanding customers’ interactive experience in immersive performing art: a narrative transportation perspective

Xuanjin Wu, Meng Zhang, Si Shi

The increasing popularity of immersive activities (e.g. immersive performing art (IPA) at tourism destinations calls for the need to understand customers’ immersive experiences…

Synergistic effect of TQM-SCM initiatives in organizational performance: evidence from the service (logistics) sector

Shazia Shaheen Shaikh, Song Huaming, Muhammad Saad Ameer

This study aims to explore the synergetic effects of total quality management and supply chain management (TQM–SCM) initiatives and their effects on organizational performance…

A new theory of employee turnover: from the perspective of psychological goal system

Kai Zhang, Na Yang

This paper aims to construct a new turnover theory to explain and predict employee voluntary turnover in a more in-depth and comprehensive way.

The nexus between CRM and competitive advantage: the mediating role of customer loyalty

Rashed Al Karim, Mirza Mohammad Didarul Alam, Maha Khamis Al Balushi

The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of…

How do university–industry alliances respond to the trust crisis in green technology innovation activities?

Qian Zhang, Huiyong Yi

With the evolution of the turbulent environment constantly triggering the emergence of a trust crisis between organizations, how can university–industry (U–I) alliances respond to…

Sensemaking of company identity in multi-company identification: a longitudinal case study of Huanyi International Travel Agency

Chunqing Li, Xiaoli Wang, Jieli Zhang, Chenxi Li

This paper aims to explore the key elements and dynamic formation mechanisms involved in the company identity construction during multicompany identification.

Research on the heterogeneity of technical innovation in the Chinese e-cigarette industry – rethinking the A-U model

Yanmei Xu, Yanan Zhang, Ziqiang Wang, Xia Song, Zhenli Bai, Xiang Li

Unlike traditional industries, the e-cigarette is an epoch-making innovative product originating in China and occupying an absolute competitive advantage in the international…

Help-seeking at work: an integrative review, organizing framework and agenda for future research

Keyu Chen, Guoquan Chen, Qiong Wu, Wei Liu, Huiqun Zhao

The literature on help-seeking at work has experienced significant growth in the past decades. However, our knowledge about this research domain remains fragmented and lacks…