Table of contents - Special Issue: Understanding the Digital Customer Experience: Automation, Augmentation and Smart Devices
Guest Editors: J Wolny, Merlin Stone
Home sweet virtual home: The use of virtual and augmented reality technologies in high involvement purchase decisions
Debika SihiDigital technologies have made it possible for organizations to enhance service delivery and provide consumers a way to experience a product or service before even seeing it in…
Consumer acceptance of smart speakers: a mixed methods approach
Pascal KowalczukVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that…
Digital banking, customer experience and financial performance: UK bank managers’ perceptions
Cajetan Ikechukwu Mbama, Patrick Ezepue, Lyuba Alboul, Martin BeerThis study aims to examine managers’ perceptions of digital banking’s (DB) effect on customer experience and banks’ financial performance.
Identification of barriers to co-create on-line: the perspectives of customers and companies
Maryna Chepurna, Josep Rialp CriadoValue co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature…
Virtual reality: a new channel in sport consumption
Ania Izabela RynarzewskaThe purpose of this study is to determine which factors affect virtual reality (VR) adoption by sports fans. Second, this paper seeks to evaluate consumer expectations of…
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
Yang Feng, Quan XieOver the past few years, advertisers have adopted augmented reality (AR) technology in advertising campaigns. To overcome the geographic limit, advertisers record the interaction…
Making omnichannel an augmented reality: the current and future state of the art
Tim Hilken, Jonas Heller, Mathew Chylinski, Debbie Isobel Keeling, Dominik Mahr, Ko de RuyterThis paper aims to explore the current and future roles of augmented reality (AR) as an enabler of omnichannel experiences across the customer journey. To advance the conceptual…
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ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang