Table of contents
Perceived Value: A Dimension of the Consumer Risk Construct
William B. DoddsThis paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non‐monetary risk reinvigorates a promising…
The Small Agency/Client Relationship: The Samll Client’s Perspective
William S Sekely, Vicki L. BlakneyA study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance…
Corproate Earnings and the Stock Market
Keith V. SmithCommon stock prices and returns are alleged to depend on how corporate earnings progress over time. This paper investigates at the aggregate level how certain components of…
The Development and Application of Priority Profiles
R. Dan Reid, Craig H. WoodStrategic management research and practice suggest that consistent decision making across functional lines of a business can improve profitability. Using a survey database of 123…
Procedures for Improving Security of Local Area Networks
Susan D. Haugen, James E. LaBarre, Willard M. KornSecurity of data and information has always been a concern for business organizations. With recent trends towards down‐sizing and the implementation of Local Area Networks, the…
The Use of Work Teams in Organizations: An Analysis of Type and Implementation
William LaFollette, Jeffrey S. Hornsby, Brien N. Smith, William I. NovakThis paper examines self‐directed work teams (SDWT) from a social psychological perspective. It is asserted that SDWTs, and other types of work teams, are part of a continuum of…
ISSN:
1935-5181Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr David Burnie