Journal of Hospitality and Tourism Technology: Volume 13 Issue 3
Strapline:
A Framework for InnovationTable of contents - Special Issue: Challenges and Prospects of AIoT Application in Hospitality and Tourism Marketing
Guest Editors: Meng-Jun Hsu, Hiram Ting, Tsz-Wai Lui, Shih-Chih Chen, Jun-Hwa Cheah
Impact of multisensory extended reality on tourism experience journey
Halim Budi Santoso, Jyun-Cheng Wang, Nila Armelia WindasariThe use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually…
Voice assistants in hospitality: using artificial intelligence for customer service
Dimitrios Buhalis, Iuliia MoldavskaVoice assistants (VAs) empower human–computer interactions by recognising human speech and implementing commands pronounced by users. This paper aims to investigate VA-enabled…
Technostress and the smart hospitality employee
Weilin Wu, Wynne Chin, Yide LiuThis study aims to provide a response to calls for research on the consequences of technostress among employees in smart hotels. Based on the person–environment fit and job…
Is virtual reality technology an effective tool for tourism destination marketing? A flow perspective
Hsuan Hsuan Chang, Chin Chung ChiangThis study aims to investigate the effect of virtual reality (VR) as a communication tool for advertising on tourism destination image and the changes in destination attitude…
Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspective
Tsz-Wai Lui, Lakshmi GoelTraining is one of the key dimensions of internal marketing. Virtual reality (VR), a computer technology that replicates an environment (real or imagined) and simulates a user’s…
The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience
Shih-Chih Chen, Tung-Hsiang Chou, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Santhaya Kittikowit, Tse-Ching LeeIn this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their…
The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era
Wilson K.S. Leung, Man Lai Cheung, Man Kit Chang, Si Shi, Sin Yan Tse, Lenny YusriniThis study aims to examine the impact of virtual reality (VR) interactivity elements, including synchronicity, two-way communication and active control, on tourists’ VR memorable…
Facing the era of smartness: constructing a framework of required technology competencies for hospitality practitioners
Hsuan Hsu, Kuo-Feng TsengConcerning the emergence of Industry 4.0 and the concept of “smartness”, the technology competence of hospitality practitioners that was previously neglected and overlooked should…
Impact of customer experience on attitude and utilization intention of a restaurant-menu curation chatbot service
Jiyoung Yoon, Hyunji YuThe purpose of this study is to assess the possibility of introducing a restaurant-menu curation (RMC) chatbot service to help consumers quickly and effectively decide on their…
“Value for money?” Exploring the consumer experience on shared accommodation platforms: evidence from online reviews in China
Xiaoqian Zhuo, Wei-Tsong WangWith the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to…
Establishing a blockchain online travel agency with a human–computer interaction perspective
Kuo-Wei Su, Po-Chih Chiu, Tzu-Hsiang LinThis study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype…
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ISSN:
1757-9880Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Cihan Cobanoglu