Table of contents - Special Issue: Autobiographical reflections of scholarly pioneers: Part IV
Guest Editors: Mark Tadajewski, D.G. Brian Jones
Ruby Roy Dholakia: autobiographical reflections of a female marketing academic
Ruby Roy DholakiaIn a very personal reflection, this paper aims to trace the academic trajectory of a female marketing academic in a very male-dominated discipline. It also highlights the struggle…
Nikhilesh Dholakia: critical path, perils and unending quest
Nikhilesh DholakiaThe purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.
A. Fuat Firat: a personal history
A. Fuat FiratThis paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.
Jagdish N. Sheth: reflections of an accidental scholar
Jagdish ShethThe aim of this paper is to demonstrate that scholarship is all about challenging the prevailing wisdom by offering an alternative perspective or explanation. Hopefully, the…
My journey through marketingland
Evert GummessonThe purpose of this viewpoint is to analyze and interpret the author’s career as a researcher in marketing.
ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins